UK STR demand data show later bookings and shorter stays

Reading Time: 2 minutesUK: Figures from Key Data’s UK Spring 2026 Index Report show a relatively stable short-term rental market, but also one that increasingly depends on late bookings.
Key Data points to stronger winter demand for UK markets

Reading Time: 2 minutesUK: December is on track to be one of the strongest months of 2025 for UK short-term rentals, with revenue per available rental (RevPAR) currently pacing 7 per cent higher year on year, according to new data from Short-term rental analytics company Key Data. The findings, published in Key Data’s UK Winter 2025 Index Report, […]
Paris STR market sees summer slump despite Olympics

Reading Time: 3 minutesFrance: A surge of “have-a-go hoteliers” cashing in on the Olympics led to a 24 per cent drop in per-property revenue in Paris’ vacation rental market this summer compared to 2023, according to research by eviivo and Key Data.
Key Data announces data partnership with SPLM

Reading Time: 2 minutesFrance: Short-term rental data provider Key Data has agreed to become the exclusive data partner of the Syndicat des Professionnels de la Location Meublée [SPLM], in order to bring unmatched insights and data to France’s short-term rental market.
Key Data and eviivo announce data analytics partnership

Reading Time: 2 minutesUK: Benchmarking and data analytics provider, Key Data Dashboard, has announced a partnership with property and booking management platform, eviivo, to enhance data analytics for vacation rental property managers.
Short Stay Summit 2024: Sally Henry, Key Data

Reading Time: < 1 minuteUK: Sally Henry, vice president of business development, EMEA, at Key Data, speaks to STRz at the 2024 Short Stay Summit at Old Billingsgate in London.
International Women’s Day 2024: Fiona Campbell and Sally Henry

Reading Time: < 1 minuteWorldwide: For International Women’s Day 2024, we speak to Fiona Campbell, chief executive of the Association of Scotland’s Self-Caterers [ASSC], and Sally Henry, vice president of business development EMEA at Key Data, about the launch of their Women Celebrating Women initiative
Key Data announces PASC UK partnership

Reading Time: 2 minutesUK: Short-term rental data provider Key Data has agreed to become the exclusive data partner of the Professional Association of Self-Caterers UK [PASC UK], bringing fresh insights and data to the UK’s growing short-term rental market.
Key Data partners with the UK STAA

Reading Time: 2 minutesUK: Short-term rental data provider Key Data is now the exclusive data partner of the UK Short Term Accommodation Association [STAA], bringing insights into travel and occupancy trends for the UK’s short-term rental economy.
Key Data becomes exclusive data partner for the ASSC

Reading Time: 2 minutesScotland: Short-term rental data provider Key Data has become the exclusive data partner of the Scottish association for short-term let property managers.