ULF 2022: Fred Lerche Lerchenborg, Lavanda

UK: Recorded at the 2022 Urban Living Festival at East Wintergarden in London’s Canary Wharf, STRz spoke to Fred Lerche-Lerchenborg, CEO of ULF headline sponsor Lavanda, to understand the importance of flexible living being at the top of an event agenda, how the company is facilitating flexible stays in the Middle East, and plans for potential expansion into more verticals.

For more information on Urban Living Festival, follow this link.

Watch the showreel video from ULF 2022 here.