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Germany: Munich-headquartered vacation rental booking portal Holidu is merging its subsidiary and host solution, Bookiply, with the Holidu brand.
The previously separate websites of the booking portal Holidu and Bookiply have been merged into a joint online presence. The rebranding marks both a new market presence and a new direction.
Holidu co-founder and CEO, Johannes Siebers, said: “We are creating a clearer brand structure for our customers and bundling our expertise, services, and products under a standardised brand name. This not only simplifies communication with our customers — hosts, guests, destination marketing organisations [DMOs] and partners — but also promotes our brand awareness and accelerates our further growth.”
The company Holidu operates a booking portal of the same name for vacation rentals, which bundles millions of offers and has more than 100 million users every year. Under the Holidu brand, the company now also offers its software and service solution for vacation homeowners [formerly Bookiply], which helps them generate more bookings with less effort.
As a result, not only do hosts have access to easy-to-use software, but they also receive personalised support from local travel experts.
Siebers said: “We are proud to already support hosts of over 30,000 vacation rentals in Europe. Hosts will benefit from the strong, trustworthy Holidu brand name from now on.”
As part of the brand merger, Holidu is rolling out a new corporate design in which a new logo and the changed colour scheme represent the brand essence ‘Holiday Home Happiness‘.
The logo shows the connection between guests and hosts in a stylised house. The smile in the letter ‘H’ assures guests that they will have a wonderful and carefree vacation, while hosts can rent out their accommodation easily and without hesitation.
People can also be recognised in the logo. On the one hand, a host opens his door invitingly and welcomes the guest, and on the other hand, the logo is reminiscent of a person relaxing in a hammock.
The brand’s new colour scheme of petrol, white, and ‘peach’ is optimistic and self-confident and underlines the feeling of anticipation for a vacation. The darker petrol represents the reliability and safety of the brand, and the warm ‘peach’ stands for caring and personal service.
The new design was developed to better express the company’s mission: to make the hosting and booking of vacation homes free of doubt and full of joy.
Founded in 2014, Holidu has since grown to more than 500 employees at 23 locations in Europe. According to Siebers, all departments will “remain the same or be expanded” in the wake of the brand merger.
