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US: Under Canvas, an upscale, outdoor hospitality group, has announced the appointment of Noah Brodsky as chief executive officer.
Brodsky succeeds Matt Gaghen, who served as chief executive officer from 2020 until this year. Gaghen will transition to executive chairman through the end of 2026, after which he will join the Under Canvas board of directors.
“Over the past several years, Under Canvas has expanded into 17 landmark destinations, including the launch of ULUM, a luxury, outdoor resort brand, and the Outdoor Collection,” said Gaghen. “It’s been a privilege to help lead a brand that puts connection – to place, to community, and to each other – at the center of everything it does, delivering exceptional experiences in nature. As Under Canvas looks ahead, I’m confident Noah is the ideal leader to carry that same commitment forward while helping Under Canvas continue to innovate and redefine how guests from around the world experience the outdoors.”
Brodsky brings over two decades of leadership experience across hospitality, travel, and consumer lifestyle brands, along with expertise in scaling premium, experience‑led businesses. Most recently, he served as chief commercial officer at Lindblad Expeditions, where he oversaw the global commercial strategy for the company’s expedition travel portfolio. Prior to that, he held senior leadership roles at Travel + Leisure Co., including president of the Travel + Leisure Group and chief brand officer, in charge of global brand, CRM, digital, and consumer engagement initiatives across multiple travel brands. He also served as senior vice president of worldwide loyalty and customer engagement at Wyndham Hotels & Resorts. Earlier in his career, Brodsky held leadership positions at WeWork and Starwood Hotels & Resorts Worldwide, Inc.
“Under Canvas has created something truly distinctive in travel – immersive stays that combine the wonder of the outdoors with elevated design, comfort, and hospitality,” said Brodsky. “With a growing portfolio rooted in iconic locations and a guest experience that feels intentional at every touchpoint, the brand is exceptionally well positioned to meet increasing demand for more meaningful, place-based travel. I’m grateful to Matt [Gaghen] for the foundation he’s built and excited to build on that momentum as we continue expanding Under Canvas in a way that stays true to its purpose.”
In April 2026, the company announced the opening of Under Canvas Yosemite, its first location in California and the state’s first DarkSky Approved lodging experience.
Looking ahead, the company is set to open Under Canvas White Mountains in New Hampshire in June 2026.
- Leadership transition at Under Canvas: Under Canvas has appointed Noah Brodsky as CEO, succeeding Matt Gaghen, who will become executive chairman through 2026.
- Experienced travel and hospitality leader: Brodsky brings senior experience from Lindblad Expeditions, Travel + Leisure Co., and Wyndham Hotels & Resorts, with expertise in scaling premium, experience-led brands.
- Continued expansion of outdoor hospitality portfolio: Under Canvas has grown to 17 destinations, including the ULUM luxury brand, with new openings such as Under Canvas Yosemite (California) and White Mountains (New Hampshire) in 2026.
- Strategic focus on brand growth and innovation: Leadership change supports next-phase expansion while maintaining a focus on design-led, high-end outdoor hospitality experiences.
