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Europe: Global alternative asset management arm Mubadala Capital has launched a €900 million bid to take European leisure operator Pierre & Vacances private, underlining growing institutional interest in alternative accommodation and experience-led travel platforms.
The Abu Dhabi sovereign wealth fund has submitted a fully financed binding cash offer of up to €2 per share, valuing the company at approximately €900 million.
Pierre & Vacances operates a multi-brand leisure platform spanning resort villages, holiday apartments and urban aparthotels, with around 45,000 units across Europe. Its portfolio includes Center Parcs and Adagio.
The deal follows a strategic review launched by the company in June 2025 and would provide long-term backing for its existing growth strategy.
Pierre & Vacances said the proposed investment would strengthen its financial flexibility and support the execution of its ‘Beyond ReInvention’ plan.
Georges Sampeur, chairman of the board at Pierre & Vacances, said the offer recognises “the value of our Group, the relevance of our local tourism model and the strong growth potential of our brands”.
Antoun Ghanem, partner at Mubadala Capital, said the investment reflects the firm’s confidence in the long-term prospects of the European leisure and hospitality sector.
The transaction remains subject to shareholder approval.
Highlights:
- Mubadala Capital has launched a €900m bid to take Pierre & Vacances private
- The European leisure operator manages around 45,000 units across multiple brands
- Its portfolio includes Center Parcs and Adagio
- The move reflects growing institutional interest in alternative accommodation
- The deal would support Pierre & Vacances’ long-term growth strategy
