[Credit: Habitas]

Accor “in advanced talks to buy Habitas”

Worldwide: Global hospitality company Accor is reportedly in advanced talks to buy luxury hotel and lodging brand, Habitas, according to Bloomberg. 

According to a Bloomberg news report, the Paris-based firm would acquire the Habitas brand through its majority-owned subsidiary Ennismore, although a potential transaction value was not disclosed.

As a luxury hotel brand, experiential travel lodging and experiences company, Habitas currently designs and develops hotels – or ‘hotel circuits’ – in destinations such as the United States, Mexico, Namibia, Morocco and Chile, while it received $400 million [1.5 billion riyal] in funding from the Saudi government and investment community to expand further in Saudi Arabia last June.

The money was invested through a ‘Habitas Fund’, created by The Saudi Tourism Development Fund [TDF], to help the company’s expansion across the Kingdom and attract more tourists.

Having been launched by British entrepreneur Oliver Ripley and his partners in 2016, Habitas also specialises in events and started out building glamping-style campsites for the Burning Man festival in the Nevada festival.

So-called ‘hotel circuits’ are becoming increasingly popular travel and accommodation options as they are typically set in enticing, non-urban landscapes and enable guests to travel from one destination to another seamlessly, including sorting transfers from airports.

Accor already has an extensive portfolio comprising more than 40 hotel brands from luxury to economy, as well as a portfolio of extended stay and branded residences, and entertainment, restaurants and bars, coworking and business services brands. The global hospitality company acquired private home rental brand Onefinestay for around $170 million in 2016, and in 2020, it launched an Apartments & Villas website to extend its offering further.

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