[Credit: SCALE]

SCALE Show 2024 unveils three-day conference lineup

Spain: SCALE Show 2024 is set to take place from 14-16 May in Barcelona, bringing together the brightest minds in the short-term rental industry.

This year’s conference introduces a “groundbreaking” format that consolidates four distinct events into a single three-day pass. With 74 speakers across three stages, all will provide value and diversity in content and networking opportunities.

Event highlights:

  • SCALE Show [14-15 May]: The main event features intense growth strategies and firsthand scaling stories tailored for operators managing 20+ units. Speakers will share valuable insights aimed at fostering STR business growth.

Headline speakers include: Mahwussh Alam [One Perfect Stay]; Steve Calascione [Success With Class]; Simon Lehmann [AJL Atelier]; and Max Aniort [Le Collectionist]. View the full schedule at this link.


  • The Exit Door [15 May]: This segment focuses on acquisitions and portfolio consolidation, offering a deep dive into the strategic elements of preparing and selling a short-term rental business.

Expert speakers including Richard Vaughton [Yes Consulting], Jane Mack [Jane Mack Consulting], Maxime Freiss [Emerald Stay] and Lisa Roads [The Holiday Property Coach] will provide essential advice on navigating the acquisition landscape. View the full schedule at this link.


  • SCALE Open [16 May]: Open to all levels of property hosts, managers, and investors, regardless of size, this inclusive event provides education and networking opportunities to help professionals enhance their day-to-day operations and long-term STR strategies.

Headline speakers include: Rebecca Cribbin [Holiday Rentals Experts]; Boris Pavlov [Flataway]; Mark Winship [Gateway Accommodation] and Ezio Albanese [Bi-Lemon]. View the full schedule at this link.


  • The Book Direct Show [16 May]: Dedicated to empowering operators to increase direct bookings, this forum features experts such as Mark Simpson [Boostly], Louis Andrews [OVO Network], Daniela Derin [Skol Apartments Marbella], Alan Egan [] and Jenn Boyles [Direct Booking Success], focusing on strategies that minimise reliance on OTAs. View the full schedule at this link.


The 2024 Book Direct Show also sees the introduction of the Book Direct Show Awards, which were created to officially recognise the individuals and companies who shine a light on direct booking strategy education and conversion. All attendees will be able to vote for their favourite finalists.

Introducing the Knowledge Stage:

A new addition this year is the Knowledge Stage, a collaborative effort with Rental Scale-Up, where property managers will share real-life experiences and practical scaling strategies. This platform, hosted by Uvika Wahi and Thibault Masson, aims to foster a community of learning among peers.

Beyond the Sessions – Fringe Events:

Attendees will also enjoy networking opportunities to connect with global industry leaders, as well as fringe events including a free Guest Experience Workshop on Monday 13 May hosted by Touch Stay in collaboration with OwnerRez and StayFi.

The SCALE Show afterparty, hosted by Swikly and PriceLabs, will be held nearby at the Chiringuito Natura Beach [Platja de la Nova Mar Bella].

Check out the SCALE Fringe Events schedule at this link.

Venue and Registration:

SCALE 2024 will be held at the Fira de Barcelona – Pabellón Textil. Attendees are encouraged to secure their tickets before it is too late to experience this transformative STR industry event.

Be in the know.

Subscribe to our newsletter »