Asia: Airbnb has appointed Belle Baldoza as its new head of comms in Southeast Asia, Hong Kong and Taiwan.
Baldoza’s career portfolio already includes Uber, where she held the role of head of consumer comms for the APAC region, and she has also previously worked for Netflix [consumer PR lead for Southeast Asia] and Spotify [head of PR and comms for Asia]. She joins Airbnb from Chinese tech company ByteDance [which owns Toutiao and TikTok], where she has been working as director of global comms for Southeast Asia and India.
Speaking to PRWEEK REGIONS, Baldoza said: The past year has given me invaluable lessons as I helped scale communications and media relations efforts for one of the world’s most watched startups. I truly enjoyed the rush that came with cracking every campaign and challenge, not to mention the opportunity to have built from the ground up a high-performing team.
“But unique opportunities do not come often, and this time around, I am truly excited to join a company whose brand I’ve always admired from afar, for the way that it articulates its purpose with a certain authenticity and humility,” she added.
At Airbnb, Baldoza will report to Jake Wilczynski, the current APAC head of corporate and policy communications.