Baldoza
Belle Baldoza [Credit: Airbnb]

Airbnb appoints Baldoza as regional head of comms

Asia: Airbnb has appointed Belle Baldoza as its new head of comms in Southeast Asia, Hong Kong and Taiwan.

Baldozaโ€™s career portfolio already includes Uber, where she held the role of head of consumer comms for the APAC region, and she has also previously worked for Netflix [consumer PR lead for Southeast Asia] and Spotify [head of PR and comms for Asia]. She joins Airbnb from Chinese tech company ByteDance [which owns Toutiao and TikTok], where she has been working as director of global comms for Southeast Asia and India.

Speaking to PRWEEK REGIONS, Baldoza said: The past year has given me invaluable lessons as I helped scale communications and media relations efforts for one of the world’s most watched startups. I truly enjoyed the rush that came with cracking every campaign and challenge, not to mention the opportunity to have built from the ground up a high-performing team.

“But unique opportunities do not come often, and this time around, I am truly excited to join a company whose brand I’ve always admired from afar, for the way that it articulates its purpose with a certain authenticity and humility,” she added.

At Airbnb, Baldoza will report to Jake Wilczynski, the current APAC head of corporate and policy communications.

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