UK: Airbnb has announced a promotional collaboration with VisitScotland to help shine a light on lesser known Scottish destinations.
The companies will promote stays and experiences in Dumfries and Galloway, Ayrshire, Moray, Angus and Dundee, to improve their awareness for Scottish staycations.
The promotion showcases a full array of Scottish destinations, including seaside, countryside and urban travel highlights. Experiences offered centre around Scottish history and culture, featuring Whisky tasting, tours of local historic sites, and even a Harry Potter-themed magical tour of Edinburgh.
Riddell Graham, VisitScotland director of industry and destination development, said: “The Covid-19 pandemic has had a devastating impact on the tourism industry. Our job is to identify the opportunity to help the industry bounce back as quickly as possible and working with a variety of partners, we are focusing on the domestic market first – getting people to rediscover their own country through day trips and holidays.”
It is part of Airbnb’s wide scale commitment to partnering with local tourist organisations in order to help restart local travel economies. The campaign, called Go Near, has partnered with over 15 different marketing groups to encourage safe staycations.
According to research from Airbnb, the platform drove £700 million worth of spending into the Scottish economy last year. Respondents also noted that potential accommodation savings allowed them to spend more in the community during their stays.
Staycations have been a key driving force in the restarting of travel. According to hotel chain Travelodge, travel within Britain this summer has generated £24 billion for the UK economy.
Airbnb also hopes to continue its push towards experiences in the wake of the global pandemic. The company launched its Online Experiences platform in April, adding to its offerings throughout the summer.
Patrick Robinson, Airbnb director of public policy, said: “Scotland is home to magical destinations that are well known to visitors from home and abroad. We are proud to work alongside VisitScotland to put the spotlight on gems that are not often front of mind for travellers, but will no doubt leave guests wanting more.”
For more info on the initiative, find the landing page here.