AirDNA acquires Arrivalist to elevate data driven-decisions
US: Short-term rental data provider AirDNA has announced the acquisition of location intelligence platform Arrivalist – its first acquisition since being purchased by private equity firm Alpine Investors last March.
The strategic acquisition represents an important milestone for AirDNA as it commits to “elevating the standard of data-driven decision-making within the hospitality industry”.
AirDNA and Arrivalist will sit within predictis, a family of software-enabled data businesses. predictis is a portfolio company of Alpine Investors, which invests in software and services businesses.
AirDNA CEO Demi Horvat said: “By welcoming Arrivalist to AirDNA, we’re accelerating our growth trajectory and reinforcing our commitment to delivering industry-leading insights to our customers. The union of our powerful data platforms will provide businesses with unrivalled intelligence, empowering them to strategise with increased precision.”
The acquisition of Arrivalist also marks a key next step in predictis’ journey to build a “world-class investment and operating platform for data founders and entrepreneurs”.
Jean-Marc Levy, CEO of predictis, said: “AirDNA’s acquisition of Arrivalist represents a blueprint for continued add-on acquisitions to supplement organic growth and capitalise on derived data opportunities from adjacent data sets.”
Arrivalist claims to have pioneered the use of location data in the travel industry, using its patented technology to create bold insights into the way travellers interact with destinations. The company’s calibrated data, arrival lift and other proprietary technologies have earned the trust of 200+ travel marketers in 46 of the 50 US states since its inception in 2011.
In addition to the expanded insights gained, the acquisition unites AirDNA and Arrivalist’s expert teams and technical talent, including data scientists, data engineers and account managers with deep industry expertise, to propel the development of state-of-the-art solutions that meet the evolving needs of the industry.
Arrivalist CEO Cree Lawson said: “We’re delighted to join with AirDNA to bring customers even more insights, resources, and innovative products. Bringing together these two powerhouses creates tremendous opportunities for future growth and continued innovation.
“This partnership with AirDNA and predictis will create unprecedented new value for our customers,” added Lawson.
AirDNA and Arrivalist have increasingly sought to establish themselves as integral players in guiding decisions for destination marketing organisations [DMOs], hotels and other customers. The acquisition is expected to bring customers access to a broader range of products and services, improved support and expertise, and enhanced innovation.
Cosine Group served as the financial adviser to Arrivalist.
