Guest and property managementNews

Bob W continues expansion with openings in Greece

Greece: Short-stay apartment operator Bob W has opened its first properties in Greece as the company continues its expansion across Europe.

Bob W has opened two properties in Athens and is actively looking to expand in the city and the broader region.

One of the properties – Bob W Psyri – is located in Psiri, an area populated with small boutique shops, art galleries and bars. A second site – Bob W Akadimia – is located in the Akadimia neighbourhood of central Athens which is home to several historical buildings.  

The latest openings in Greece closely follow Bob W’s expansion in the Netherlands and Germany. 

Niko Karstikko, co-founder and CEO of Bob W, said: “We’re excited to introduce Bob W to Greece and present our pioneering approach to hospitality to this market.

“Greece, and particularly Athens, is one of the most exciting hospitality markets in Europe right now. These properties will deliver the exceptional, authentic, host-driven guest experience we’re super proud of to the heart of the action in Athens within bustling neighbourhoods packed with character.”

Bob W provides guests with a contactless, digital journey across its 32 properties in nine cities. In May last year the company acquired the short-stay operator Estonishing Stay, based in Estonia. The following October it acquired Finnish competitor KOTI Hotel and simultaneously secured €21 million in series A funding, led by Elevator Ventures, Verve Ventures, IDC Ventures and Flashpoint. This took the total raised by the company to €31 million.