Awaze buys three holiday rental firms in UK and Denmark

UK: Vacation rental and holiday resorts company, Awaze, has announced the purchase of three new holiday rental firms based in the UK and Denmark.

The company, which owns travel brands including Hoseasons, Landal GreenParks, James Villa Holidays and Novasol, is expanding in the wake of what it calls a “domestic holiday boom across the continent” and “unprecedented demand for managed vacation rentals right across Europe”.

Firstly, in the UK, Awaze has acquired cottage company Amberley House, which manages properties in Sussex, Hampshire and the South Downs, as well as Cornish vacation rental firm Portscatho Holidays, operating across the Roseland Peninsula from St Mawes to Mevagissey.

Meanwhile in Denmark, Awaze has bought Bornholmtours, which has gained traction across Scandinavian and German tourists, and operates on the island of Bornholm in the Baltic Sea.

The three purchases will add more than 1,000 new holiday homes to Awaze’s portfolio, which already includes more than 110,000 managed vacation rentals. The property additions will be marketed to both domestic and international audiences through its Novasol, Hoseasons and brands.

Awaze CEO Henrik Kjellberg told Travel Weekly: “We are thrilled to welcome these new businesses into our portfolio. Cornwall and the South Coast remain ever popular for Brits, especially in 2021 as we see record breaking demand for domestic holidays.

“Both of these businesses match our desire to build on the extensive offer we already have through and Hoseasons and to open up more amazing properties for over three million holidaymakers we inspire and delight every year.

“The addition of Bornholmtours matches our ambitions of further growth in Denmark where we are a leading player especially in popular holiday hot spots like Bornholm, where we already have an established and high performing portfolio of managed properties.

“We are delighted to offer a warm welcome to all the homeowners and local office teams that have now joined the Awaze family,” he added.

Looking ahead, Kjellberg said Awaze would “continue to look for further opportunities to grow our business and brands”.

The firm announced in January that it was set to create 75 new jobs at its Manchester headquarters, which opened at the start of October 2020, and was aiming to employ 100 new and existing employees in the first 12 months since the move. New roles were earmarked in technology, revenue management, marketing, commercial and legal positions.

Last week, Awaze added Paul Evans to its senior management team as its vice president – portfolio.