Beyond Pricing rebrands to Beyond

US: Beyond Pricing has announced that it has changed its name to Beyond, reflecting the fact that it now offers more than a dynamic pricing tool.

Beyond’s mission is to deliver a best-in-class revenue management solution for short-term rental owners and managers as it offers the tools they need to get, grow and keep revenue.

Beyond CEO Julie Brinkman said: “Our new brand represents an unrelenting drive and dedication to our customers, as well as our evolution into a multi-solution revenue management platform. We’re thrilled to be on this journey with our customers, and we understand that while the growth in the vacation rental industry is exciting, it presents complex challenges for owners and managers.

“Our entire team at Beyond is focused on providing technology, products, and service that deliver outcomes, results, and value for every short-term rental business, large or small,” she added.

Beyond was founded in 2013 to help short-term rental owners and managers unlock the value of their properties, as the industry’s pricing model at that time was static and antiquated.

Missing was a data-driven approach to pricing short-term rentals and software to assist with decision-making that had long been standard for hotels and airlines. With its introduction of dynamic pricing, the company recognised that its customers’ needs went beyond pricing—they needed insights and analytics, distribution and demand capture—the essential tools to keep up with the speed of today’s business.

According to Beyond, short-term rental owners and managers need “sophisticated technological tools” and systems that enable them to compete not only with the Airbnb down the street but also with the global hotel brands. 

Today, “thousands” of property owners and managers are using Beyond to help them get, grow, and keep revenue. It supports more than 340,000 listings in more than 7,500 cities worldwide and has enabled billions in global booking volume. 

Nicki Blankenship, revenue manager at Southern Vacation Rentals, said: “Beyond has been our trusted partner for many years, empowering us to be proactive with our rates, rather than reactive. In fact, we’ve achieved a 15 per cent increase in revenue.

“As this industry has grown rapidly, Beyond has enabled us to meet and exceed the expectations of our clients. It’s exciting to see this next step in the evolution of Beyond and how it has continually met changing market and consumer demands through its platform and market guidance,” she added.

The short-term rental market has experienced significant growth, currently at $100 billion annually, and growing.

Over the last five years, it has grown significantly compared with other sectors of the travel industry. And, with investment into the short-term rental industry flowing in–further strengthened by Airbnb’s IPO, the market has fundamentally and permanently expanded, positioning short-term rentals as a formidable force in travel.

Talia Goldberg, partner at Bessemer Venture Partners, said: “We’re really excited about this change. When we evaluated Beyond as an investment, we felt that the company was on the right track.

“The short-term rental space is thriving right now. Beyond’s focus on creating and innovating valuable tools that are supported by excellent customer service is setting them apart from the rest of the pack.

“As entrepreneurs and small businesses around the world continue to adopt the tools in Beyond’s revenue management platform, they will undoubtedly see their businesses grow,” she added.