Beyond Pricing names Brinkman as new CEO

US: Revenue management platform Beyond Pricing has announced that chief operating officer Julie Brinkman will become the company’s new CEO, while current CEO and founder, David Kelso, will transition to chairman and chief technology officer to focus on new products and innovation at the company.

Brinkman joined Beyond in early 2020 and was integral in leading the company through its pandemic response, helming operations through one of the toughest moments in this industry’s history.

Kelso said: “When Julie joined our team, she faced what seemed like an insurmountable task. Not only has she been instrumental in seeing Beyond and our community through this unprecedented time, we are stronger than we were before as a result of her leadership.

“In Julie, I have found a partner who not only understands the vision and values of this company, but who also has the grit, skill and acumen to lead us and our community of property owners and managers that we have grown close to during the last seven years,” he added.

Brinkman said: “We are more than a pricing tool – we are a complete revenue management platform. My main goal as CEO will be to make sure that Beyond continues to be the platform of choice for short-term rentals around the globe.

“I thank David for trusting me with the reins of a company he has built, and I know that his vision and focus on innovation will propel us to even greater heights,” she added.

Prior to joining Beyond, Brinkman served as COO at Hireology, where she led the company through experiential revenue growth, expanding the customer base from hundreds to thousands. Previously, she held sales leadership roles at Groupon and forged her financial acumen with a nine-year stint at Deloitte.

Kelso will step into a new role as chairman and CTO where he will be able to focus on building products that expand Beyond’s vision and provide access to more efficient, effective property management support services to their global consumer base.

Kelso added: “Since founding Beyond in 2013, we’ve continuously sought to improve the lives and businesses of property managers. With Julie at the helm, I’m able to focus on creating more industry-leading services that improve our customers’ operations and foster growth.”

Brinkman will be an expert judge for the upcoming 2021 Shortyz Awards, organised by ShortTermRentalz, on Thursday 22 April 2021. Submit entries for as many of the 18 categories as you wish by registering at our awards platform at this link.