Worldwide: Black Platinum Gold, a luxury travel auction platform, has introduced a point-based loyalty program.
Black Platinum Gold sells at auction handpicked stays at worldwide destinations. The company has a digital presence with over one million impressions per month.
Partner brands on the hotel side include The Ritz-Carlton, Kempinski, Nobu, Red Carnation Hotels, as well as members of The Leading Hotels of the World, Relais & Châteaux, Small Luxury Hotels of The World. The company also promises to offer “unforgettable” stays at hotels, resorts, private islands and villas that are “the pinnacle of luxury and lifestyle”.
Anyone is able to enter the auction and place a bid. The winning customer, once paid, will receive a voucher to reserve their travel dates [subject to availability].
The newly-launched BPG points program will now enable active travellers to earn loyalty points and save money on trips.
Customers will earn one point for every euro/dollar/pound spent. 500 points will qualify for a one per cent discount on the total order of each trip, with a maximum of five per cent discount on each order.
New customers will be assigned a welcome bonus of 100 points, and those which leave a review of Black Platinum Gold on Trustpilot can earn an additional 200 points. Birthday gifts of 150 points will also be awarded.
Loyalty points will expire after 18 months.
Viola Palescandolo, founder and CEO of Black Platinum Gold, said: “I am proud to see with how much enthusiasm and trust Black Platinum Gold was welcomed with since its launch, and I really wanted to show our gratefulness by empowering travel enthusiasts from all over the world to spend smarter and always be go-getters.”