Boatsetter and Getmyboat form marketplace for boat rentals

US: Online marketplace for rental boats Boatsetter and rental platform for water experiences Getmyboat have merged to form an online marketplace combining boat rentals and on-the-water experiences.

Both platforms have integrated into a connected marketplace with the aim to unlock broader inventory, providing a wider selection of boats and experiences across Florida.

Existing investors Level Equity, Centerbridge Partners and Yanmar will continue to support the brands’ long-term growth.

Michael Farb, who has served as CEO of Boatsetter since 2022, will become CEO of the combined entity. “Outdoor recreation has surged in recent years with a record number of Americans wanting to spend more time in nature and 80% of young people say that being outdoors is important to them,” said Farb.

“We’re seeing this shift play out across our platforms as well. Millions of people are choosing time on the water to reconnect with nature, their loved ones and the outdoors more intentionally. Both companies have long admired each other’s growth and innovation and this merger unlocks greater access to that lifestyle,” he added.

Highlights:

• Boatsetter and Getmyboat have merged to form a connected marketplace
• The combined platform aims to provide a new entity that allows consumers to choose from a wider pool of boat rentals and on-the-water experiences
• The move taps into growing interest among young consumers for experience-driven travel and on-the-water trips