Camping World unveils new RV line with Eddie Bauer

US: Recreational vehicle retailer Camping World Holdings has announced a partnership with brand management company Authentic Brands Group, debuting a new line of RVs with outdoor brand Eddie Bauer. 

With both motorised and towable RVs, the line will be exclusive to the United States. and supply the latest modern trends and innovations to customers, including affordable prices with premium selections for RV and outdoor lifestyles.

Marcus Lemonis, CEO and chairman of Camping World, said: “Eddie Bauer has been a leader in outdoor gear and apparel for over a century and we’re excited about the launch of the new towable and motorised lines under such a strong brand. The Eddie Bauer brand is synonymous with inspiring, empowering and enabling people to live their adventure and we believe this new line will upgrade the outdoor experience for the next generation of RVers.”

The Eddie Bauer Edition recreational vehicles line will have an estimated third quarter launch, and is expected to become available online at CampingWorld.com, GanderRV.com and retail locations nationwide.

The line will offer full-size travel trailers, towable ultra-lite travel trailers, mid-profile fifth wheels and Class A/B/C motorised units and several other models.

Additionally, Camping World and Eddie Bauer have made an agreement for the recreational retail company to market a variety of Eddie Bauer branded items, online and in-stores. Such products would include: apparel; outerwear; outdoor gear; bedding; pet accessories; and camping accessories.

Richard Goldberg, EVP of business development at Authentic Brands Group, and owner of the Eddie Bauer brand, said: “Introducing Eddie Bauer RVs as a new category under Eddie Bauer in partnership with an established ABG partner delivers on our core strategy, while reinforcing the brand’s mission of making the outdoors accessible to all.”

Camping World Holdings launched its peer-to-peer RV rental marketplace – Camping World RV Rentals – last April as part of the company’s commitment to investing in technology within the RV and outdoor travel industry. It aims to digitally connect owners and renters, make RV travel more accessible for consumers and maximise RV owners’ return on investment [ROI].

Camping World’s sister company Good Sam provides products and services such as rental protection, 24/7 roadside support, and membership savings on booking and service fees to round out the rental experience.