US: CiiRUS Vacation Rental Software has been named as the new technology and distribution partner for Virgin Holidays in a major announcement.
The company says that the announcement with Virgin doubles down on its goal to make its customers more operationally efficient and increase their revenue, as well as give back to its property managers via its recently-launched Love Rentals & Love Florida initiatives.
By connecting with CiiRUS via the Love Florida brand, Virgin Holidays will gain access to the tens of thousands of Florida rental homes on the network. According to CiiRUS, this will bring “unprecedented availability and diversity” to the Virgin Holidays program, made possible by the former’s direct access to the leading management companies in Florida.
Virgin Holidays says it prides itself on its hand-picked vacation rentals, and will be curating top inventory with first-rate amenities.
Brian Hamaoui, vice president of Love Florida at CiiRUS Vacation Rental Software, said: “Having spent almost two decades in the travel and accommodations industry, Virgin Holidays is a brand I have always personally admired. Their prevalence in this space has lent growth and exposure to vacation rental markets around the world.
“The CiiRUS partnership with Virgin via our Love Rentals brand is more than just a distribution partnership, but a technology partnership to revolutionise the guest experience. None of this would be possible without the support of hundreds of property managers using the CiiRUS software in our home market, whose homes are now the global standard for quality vacation rentals.
“This major announcement is but the latest example of our dedication to growing the industry through ground-breaking innovations, and forging new relationships to elevate our customers. I couldn’t be prouder of the hardworking individuals who have laid the foundation to make this possible, and will continue putting in the work to make this our most successful partnership yet,” he added.