Thailand: Thai hotel and property development company Dusit International is set to showcase its expanding international portfolio of properties at the upcoming Arabian Travel Market (ATM).
The travel market is taking place at Dubai International Convention and Exhibition Centre from 28 April to 1 May.
Dusit has set a target to reach 150 operating and pipeline hotels by 2022, building on the company’s current portfolio of 31 hotels and resorts spread across ten countries. The target includes plans to open around 10-12 hotels annually with a particular focus on the emerging markets in the Philippines, Vietnam, Japan, Saudi Arabia, Oman and the UAE, in addition to other APAC and EMEA markets.
Dusit International Group CEO Suphajee Suthumpun told Trade Arabia: “As the leading travel and tourism fair in the Middle East, ATM is one of the most important events on the Dusit calendar, and we are delighted to showcase our various brands and services to visitors at the event.
“Our 70 years of hotel management experience, coupled with our distinctive brand of Thai-inspired gracious hospitality, makes our products unique. We look forward to showing our current line-up of hotels as well as explaining more about our exciting developments to come,” she added.
Last year, Dusit entered the luxury vacation rental space by acquiring Elite Havens, the leading provider of high-end vacation rentals in Asia. That brought in a collection of more than 200 fully-staffed luxury villas in Indonesia, Thailand, Sri Lanka, Japan and the Maldives to the company’s growing portfolio.
Later in 2018, the group launched its affordable lifestyle brand ASAI Hotels, as a way of appealing to millennial travellers who are seeking authentic local experiences and activities in communities around the world. The first of its branded hotels is scheduled to open in Bangkok at the tail end of this year.
The way in which Dusit has branched out from its traditional hotel offering is a sign of the company’s strategy to evolve with the ever-changing needs and preferences of guests, who are looking for more cultural and immersive experiences to tie in with their affordable accommodations.