The Vacation Rental Collection is the result of a strategic partnership between and boutique advisory firm AJL Atelier to develop and deliver virtual micro-courses that aim to develop specific skills and elevate the professionalism in the vacation and short-term rental sector. The collection includes six “high-impact” courses created by experienced leaders in the sector:

  • Business Strategy, Revenue Management & Profitability, by Simon Lehmann
  • Operations Management, by SafeStay co-founder Natasha Morgan
  • Marketing, by former Expedia executive Susan Tormollen
  • Technology and Data, by Airsset Technologies CEO Michael Driedger and Rented CCO Cliff Johnson
  • Distribution, by Natural Retreat’s Sarah Franzen

Courses can be found on’s website.

Each course is formed of 25-30 short [15-minute] lessons, videos, quizzes and exercises. Participants can use any device to learn at their pace, anywhere, and take an average of two-four weeks to complete the course, and earn a [blockchain verified] micro-credential certification upon completion of each.

Members of EHHA will receive 20 per cent off the full Vacation Rental Collection or individual courses.

Per the terms of the agreement, has committed to following EHHA recommendations and guidelines, and will collaborate with creation of original content to help in educating and skilling professionals in the vacation and short-term rental sector.

AJL Atelier co-founder Simon Lehmann said: “We are very excited that the EHHA embraces the importance of education and the  partnership is a great sign of commitment to make short term rental a professional industry. As a former founding member of EHHA, it makes me very proud.”

Carlos Villaro Lassen, Secretary General of the EHHA, said: “We are delighted to endorse and work on further development of the first of its kind virtual micro-courses that aim to educate and upskill people already working or just planning to work in a short-term rental sector. Short-term rental education is what we needed and we cheer and AJL Atelier for this great initiative!”

It follows a similar partnership between ShortTermRentalz and AJL Atelier to offer a free digital educational session with, which would typically cost £199, to everyone submitting entries for the 2021 Shortyz Awards. The 2021 Awards will take place virtually on Thursday 22 April.

The EHHA, AJL Atelier and are all supporting partners for this year’s Shortyz Awards, while Lehmann and Villaro Lassen have joined the distinguished judging panel to assess the entries submitted.