STRz partners with AJL for free educational course for Shortyz entrants

UK / Zurich: ShortTermRentalz, part of the International Hospitality Media [IHM] portfolio, has partnered with boutique advisory firm AJL Atelier to offer a free digital educational session with Switzerland’s hotel.school, which would typically cost £199, to everyone submitting entries for the 2021 Shortyz Awards.

On hotel.school, entrants can choose from a variety of courses specifically created for the vacation rental industry, including revenue and profitability, strategy, distribution, operations, tech and marketing. Each course contains six core modules designed to deliver full knowledge to those already involved in short-term rentals or those looking to enter the market for the first time.

Those who enter or have already entered will be able to select any one of the six vacation rental courses they would like to take for free, with each nominee receiving a generic code to access one free course at one time only. Meanwhile, the 2021 Shortyz Awards winners will be offered collections / scholarships consisting of all six courses together.

Taking place virtually on Thursday 22 April, the 2021 Shortyz Awards will bring hospitality leaders together to recognise excellence amongst industry industry peers, highlight innovation and industry best practice, reward achievement and celebrate startup technology.

The inaugural 2020 event was held aboard Bateaux London on the River Thames in March 2020 prior to the global lockdown, and brought together more than 150 short-term rental professionals to recognise collective achievement and success in the sector.  More than 250 companies entered last year’s awards and over 12,000 votes were cast across the 13 award categories.

This has now been increased to 18 with the addition of six new categories for 2021:

  • Best holiday or home exchange platform
  • Best leisure property management company
  • Best urban property management company
  • UK Staycation Award
  • Innovator / Disruptor Award
  • Courage in Adversity Award

For more information on all 18 award categories, what you can enter and what criteria you will need to meet, view our Shortyz event website HERE.

Considered to be one of the most experienced advisory firms servicing the global private accommodation and short-term rental industry, AJL Atelier joined forces with hotel.school in December to develop and deliver educational programmes that elevate the professionalism and development of vacation rental professionals. Lausanne-based hotel school is a fully remote learning platform with the mission to accelerate hospitality careers by leveraging technology-driven education partnering with leading professionals in order to make accessible world-renowned Swiss-quality hospitality education.

Headed up by AJL co-founder Cristina Lehmann, AJL Education provides high-quality exclusive content for hotel.school delivered by short-term rental industry experts including SafeStay co-founder Natasha Morgan, former Operto CEO Michael Driedger, Natural Retreats’ director of revenue management and analytics, Sarah Franzen, Rented CCO Cliff Johnson and former Expedia executive Susan Tormollan.

ShortTermRentalz editor and Shortyz Awards co-host, Paul Stevens, said: “We are delighted to partner with AJL Atelier and hotel.school in their offer of a free digital educational session for everyone who enters the 2021 Shortyz Awards. More than 70 per cent of the entries already submitted are from companies or individuals who did not enter last year and with the support of highly respected partners in the short-term rental and wider hospitality industries, we will comfortably surpass our 2020 total.”

Jeroen Greven from hotel.school said: “The short-term rental industry represents a major and growing vertical in hospitality. We are proud to partner with International Hospitality Media and support the Shortyz to provide their community access to the first Swiss-made collection of high-quality vacation rental courses.”

AJL Atelier co-founder and CEO, Simon Lehmann, said: “At AJL Atelier we are very proud to support the 2021 Shortyz Awards in our courses for the short-term rental industry. While we all strive for more professionalism and higher quality in our industry, we have the perfect training courses to support that initiative and are convinced that International Hospitality Media is the right partner for that!”

To submit nominations for the 2021 Shortyz Awards, register at our Shortyz entries platform HERE and follow the instructions to enter as many of the 18 categories as you wish and are eligible for. For more information, follow the link to our Shortyz event website HERE.

The deadline for submitting entries for the 2021 Shortyz Awards is Sunday 21 February 2021 at 23:59 GMT.