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UK: Elite Dynamics, a specialist management software solution for the holiday home, holiday park and marina industries, has secured £5 million in investment.
The funding came from growth investment firm BGF [Business Growth Fund], and will be used to develop Elite Dynamics’ proprietary software, which is built on the Microsoft Dynamics platform, and boost the company’s sales and marketing operations.
Founded in 2015, the business has consistently increased its revenues over the last three years and plans to triple in size and double its headcount by 2026.
Elite Dynamics’ digital transformation solutions are currently used in more than 350 parks, both in the UK and abroad. The company sets out to enhance business functions ranging from maintenance to memberships and marketing, reservations, sales and finance.
Co-founder Jamaine Campbell, who has also recently been named as CEO of Elite Dynamics, said: “In the last eight years, we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know-how.
“Our aim is to become the dominant provider of technology solutions to holiday and residential parks, manufacturers and marinas, expanding our reach both domestically and overseas. In order to achieve our growth ambitions, we needed an investment partner that recognised the potential of our business, as well as that of the sector, and was willing to take a long-term approach in helping us to seize the opportunities that lie ahead. In BGF we have found that investment partner,” he added.
Harry Jones, who led the transaction as an investor at BGF North West, said: “Elite Dynamics has established itself as an innovative and respected player in the parks and marina industry – created to disrupt a market saturated by archaic technology and systems. By combining the team’s intimate knowledge of how the market works, with technical expertise, Elite Dynamics is helping park operators to simplify processes, while helping to boost their bottom line.
“It’s an extremely attractive proposition,” he added.
As part of the deal, Martin Moran, a founder of Salesforce.com in the EMEA region, has been appointed to the Elite Dynamics board as non-executive chair though BGF’s Talent Network.
