[Credit: Glamping Hideaways / Lantern & Larks]

Lantern & Larks merges with Glamping Hideaways

UK: Glamping accommodation collection Glamping Hideaways has announced a merger with glamping site provider Lantern & Larks to offer a combined holiday rental portfolio in the UK.

The strategic partnership is set to bring together two leading players in the UK glamping sector, offering a diverse portfolio of holiday rentals and to increase choice, quality and service levels that cater to the changing needs and wants of modern travellers.

Although both brands were under the same parent company [QHA Group] until now, the decision to merge was driven by a shared vision of providing “unforgettable and unique experiences” for individuals seeking a perfect blend of premium staycations and nature focused accommodation. By combining the diverse product range of Glamping Hideaways with the bespoke sites and experienced team from Lantern & Larks, the accommodation provider is aiming to set new standards across the glamping sector.

The merger will enhance the overall customer experience by offering a broader selection of accommodations, from shepherds’ huts and treehouses to safari tents, cabins and bespoke glamping sites.

James Boyce, managing director of The Hideaways Holiday Group, said: “This merger is an exciting milestone for both Glamping Hideaways and Lantern & Larks as well as for our customers. By moving forward as a single, joint brand, we are both expanding our reach and elevating the glamping experience for our customers.

“Our goal now is to continue to provide a diverse range of high-quality accommodations that allow individuals and families to connect with nature in comfort and style and deliver a premium level of service, unrivalled in the industry,” he added.

All Lantern & Larks current trips will be carried out under the previous brand and all new bookings as of now will be made with Glamping Hideaways. A full amalgamation of all the Lantern & Larks properties into the Glamping Hideaways portfolio has already taken place and all of its existing properties can now be found here.

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