Emaar unveils South Beach project for ‘Ease’ rental concept

Dubai: Leading developer Emaar Hospitality has unveiled its streamlined short-term rental concept, ‘Ease by Emaar’, while launching its premium residential beach project ‘South Beach’ in Emaar Beachfront.

South Beach, which includes one- to three- bedroom furnished apartments in the Beachfront, will be the first waterfront development to be listed on Ease by Emaar, which aims to provide travellers with exceptional stays in homes that are handpicked especially by Emaar.

The company is calling its latest venture a “game-changing” end-to-end property management service that allows investors in the development to rent out their Emaar property as a short-term rental for no extra additional cost for the first three years after the project’s completion.

The properties will now be listed on booking sites such as Booking.com, Airbnb, Expedia and Agoda.

In a statement by Emaar, it said the waterfront development would allow travellers to “experience the epitome of leisure, comfort and lavish living”.

Amenities included in the apartments include hotel-standard housekeeping and maintenance services and a digital mobile concierge to help guests settle in and access all the information they need to have a pleasant stay.

In addition, the properties are fully equipped with unlimited Wi-Fi, a welcome pack and on-demand Google Smart Home devices such as Chromecasts for video streaming.

An additional ‘Ease Pass’ is also available for guests to access offers and discounted deals to Dubai’s major attractions. This comprises U by Emaar special upgrades, discounts on Emaar Hospitality restaurants and deals to attractions such as At The Top, Burj Khalifa, Reel Cinemas, Dubai Aquarium, Dubai Opera and its other 50+ partners.

Ease by Emaar represents an attractive proposition for investors as the service’s technological innovations will help to bridge the gap in the market between traditional hotels and furnished short-term rentals, allowing them to make significant returns on their investments.

For more information, visit the Ease by Emaar website here.

Also on the same day as the launch, Emaar revealed it had asked homeowners in Downtown Dubai to “cease all holiday home operations” in the development, which includes the world-famous Burj Khalifa tower, by 19 September.

In a notice to residents, Emaar did not disclose how many properties in Downtown are currently operating as holiday homes nor specify whether the property owners would be able to resume their operations at a later date.

The notice read: “In the following days, necessary steps will be taken to ensure that this change takes place in a streamlined process so that our residents remain unaffected. Homeowners operating their apartments and villas as holiday homes are requested to cease such activities before 19 September.”

A spokesman for the company told The National: “This follows several requests from residents regarding the operations, as several of the holiday homes were used for non-residential and non-family-related activities. We are committed to the well-being of our residents and the decision reflects their aspirations to maintain the neighbourhood spirit of our communities.”

Ease general manager Paul Sheldon Wee will be a speaker at the upcoming Serviced Apartment Summit Middle East and Africa [SASMEA] in Dubai on 16 September at Emaar’s Rove Dubai Marina. For more information on the event, including how to get tickets, visit the website here.