Expedia Group Media Solutions adds HomeAway to media portfolio

US: Expedia Group Media Solutions, the global digital advertising organisation of Expedia Group, has announced the addition of HomeAway to its global media portfolio of travel brands.

As a brand of the Vrbo family of websites and part of Expedia Group, booking platform for holiday homes, villas and cottages, HomeAway.co.uk in the UK and Vrbo.com in the U.S. will include the new media offering which will provide advertisers with opportunities to connect with a highly engaged audience of family and group travel shoppers.

The platform claims to receive close to 16 million monthly unique visitors and 257 million monthly page views.

Advertising opportunities will include standard IAB display placements on search results and property details pages, as well as customised landing page experiences with link-in and link-off capabilities, offering awareness and conversion focused solutions for advertisers. In the future, Media Solutions will look to explore new native and custom advertising formats, offering more ways for destinations, airlines, car rentals, activity providers, hotels and other brands, to engage with HomeAway’s audience of family and group travellers.

Expedia Group Media Solutions senior vice president Hari Nair said: “HomeAway is one of the only major short-term rental platforms with advertising opportunities and its addition to our media portfolio provides brands with unique access to a valuable audience of sophisticated and family-led holidaymakers.

“Whether helping holidaymakers discover new destinations, showcasing activities and experiences to share with the family, or highlighting flight, activities, accommodation options and much more, our first-class advertising solutions will help brands achieve their objectives,” added Nair.

Vrbo vice president of global brand marketing, Lish Kennedy, said: “This partnership will reintroduce advertising across our sites and create a truly unique media offering, bringing together our audience of family holidaymakers and Media Solutions’ expertise and relationships with advertisers. Our audience have historically reacted positively to onsite advertising and we are excited to provide additional holiday inspiration from new brands, destinations and experiences through this partnership with Media Solutions.”

Expedia Group Media Solutions offers an extensive suite of products and solutions that connect advertisers with a global audience of holidaymakers throughout every stage of their travel shopping journey.

To learn more about advertising on HomeAway and Vrbo, visit the link here.