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Expedia releases Q2 trend report for travel recovery
Reading Time: 3 minutesWorldwide: Expedia Group Media Solutions, the global travel advertising platform connecting marketers with travellers across the Expedia Group brand, has released its Q2 2021 Travel Recovery Trend Report. The quarterly report combines Expedia Group first-party data and custom research with actionable insights to help travel marketers on their road to recovery. Wendy Olson Killion, senior vice president, Media Solutions, […]
Expedia Group Media Solutions releases Q1 Trends Report
Reading Time: 3 minutesUS: Expedia Group Media Solutions, the global digital advertising organisation of Expedia Group, has released its first-ever quarterly trend report. The Q1 2021 Travel Recovery Trend Report features data from custom research and Expedia Group first party data combined with actionable insights to help ensure travel brands are best prepared to reconnect and re-engage with travellers as […]
One in two travellers optimistic about taking trips in 2021
Reading Time: 3 minutesUS: At its annual partner conference, explore ’20, Expedia Group this week revealed key considerations shaping travel decisions in 2021 and demonstrated technology enhancements to help travellers and partners make informed decisions and complete tasks. Expedia Group is sharing insights and tools to help the global travel ecosystem adapt to the shift in traveller expectations to restore […]
Expedia Group Media Solutions adds HomeAway to media portfolio
Reading Time: 2 minutesUS: Expedia Group Media Solutions, the global digital advertising organisation of Expedia Group, has announced the addition of HomeAway to its global media portfolio of travel brands. As a brand of the Vrbo family of websites and part of Expedia Group, booking platform for holiday homes, villas and cottages, HomeAway.co.uk in the UK and Vrbo.com in the U.S. will […]
Generation Alpha playing increasing role in travel decisions
Reading Time: 3 minutesWorldwide: Though travel marketers often talk about appealing to millennial / Gen Z consumers, new research by Expedia suggests the younger Generation Alpha are increasingly influencing travel purchase decisions. Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia […]