Google adds vacation rentals to Hotel Search product

California: Google has announced it is adding vacation rentals to its recently-launched Hotel Search product. 

The recently-launched program aims to help property managers of vacation homes, apartments, and condos simultaneously grow their audience and customer base. The merchandising will be unique for each vacation rental, with a display customised for vacation rental units.

The companies to benefit from Google’s announcement are the search engine’s partners, such as Expedia, HomeAway, Hotels.com, TripAdvisor, VRBO and RedAwning, which simultaneously revealed that their entire property inventories would be included in Hotel Search.

Of those companies, RedAwning currently provides distribution to major travel partners such as Expedia, Airbnb, HomeAway, and Booking.com, and the company said it was pleased to be able to include all RedAwning partners in the launch and rollout of the latest Google channel.

RedAwning CEO and founder, Tim Choate, said: “We are thrilled to team up with Google to offer our clients the opportunity to expand their promotion through the world’s largest search engine.

“One of our core principles at RedAwning is to present our participating properties wherever consumers shop for travel, and that vision could not be complete without Google.

“We are delighted that they chose to include RedAwning and all of our property managers in the launch of this huge new platform for property marketing,” he added.

RedAwning says it offers a seamless single point of entry for managers of vacation homes, multi-unit boutique hotels, resorts, apart-hotels and corporate apartments to access the widest online travel network in the world. This network includes major players in the travel industry, such as Booking.com, Expedia, Airbnb, HomeAway/VRBO, TripAdvisor, travel metasearch sites such as trivago, Holidu, and HomeToGo, and now the Google Hotel Search Experience.

For more information on RedAwning’s distribution network and services, visit the website here.

To view the RedAwning Collection, visit the website here.