Israel: Short-term rental property management platform Guesty has selected identity verification company AU10TIX’s fully automated identity verification [IDV] solution to help meet global regulatory requirements and minimise fraud risk.
Guesty sets out to offer a complete solution to manage the complex needs of property managers and hospitality professionals in all category segments. As such, it is responsible for meeting the hospitality industry’s Know Your Customer [KYC] requirements and ensuring safe standards and practices of the customer onboarding processes.
AU10TIX’s IDV solution is set to enhance the Guesty user experience and ensure compliance with global regulations.
Ben Sand, VP of global operations at Guesty, said: “AU10TIX is the go-to identity verification solution for the hospitality industry, with a client base that includes the biggest names in the sector. Its identity management platform is fast, safe, reliable, user-friendly, and fully compliant, all of which are crucial for our business.
“As a global company with locations on six continents, we are also impressed by AU10TIX’s ability to provide IDV and fraud detection services for nearly 200 countries,” he added.
AU10TIX’s comprehensive range of features, including a secure web app, IDV / biometric capabilities, and secure form management, will empower Guesty to automate its identity verification processes, eliminating manual procedures and reducing the risk of fraud. The solution also seamlessly integrates with Salesforce for ease of use.
Dan Yerushalmi, CEO of AU10TIX, said: “Guesty is growing rapidly, and we are excited to be a part of its journey. This is exactly the type of industry leader that we are proud to add to our growing roster of hospitality clients.”
AU10TIX’s identity verification expertise stems from its legacy in airport security and border control, dating back to the 1980s. Its experience has propelled the company to the forefront of technology, enabling the successful verification of over one billion IDs worldwide.
Headquartered in Israel and a subsidiary of ICTS International, AU10TIX provides critical, modular solutions to verify and link physical and digital identities so businesses and their customers can confidently connect.
Over the past decade, AU10TIX has become the preferred partner of major global brands for customer onboarding and customer verification automation – and it says that it is continuing to work on the edge of what is next for identity’s role in society. The company’s proprietary technology provides results in less than eight seconds, enabling businesses to onboard customers faster while preventing fraud, meeting compliance mandates, and promoting trust and safety.