Guesty buys YieldPlanet and launches Distribution Hub

US / Israel: Property management platform Guesty has continued its acquisition drive by purchasing hotel-focused revenue and distribution platform, YieldPlanet.

The latest acquisition expands Guesty’s offerings and capabilities for traditional hotels, with YieldPlanet’s technology integrated within the Guesty platform.

Unveiling a new Guesty Distribution Hub, the platform will add direct OTA connections with Hopper, Trip.com, Marriott Homes & Villas and Google’s hotel and vacation rental search products, and will allow hospitality operators to manage a classic hotel repertoire, revenue and vacation rental offerings from one dashboard.

The YieldPlanet acquisition and launch of Guesty Distribution Hub comes hot on the heels of Guesty’s $170 million Series E funding round last month from top-tier investors Apax Digital Funds, MSD Partners and Sixth Street Growth, which took the company’s total funding to date to almost $285 million. Existing investors Viola Growth and Flashpoint also participated.

In the last 17 months, the Tel Aviv-headquartered company has also acquired competing property management softwares MyVR and Your Porter.

According to Guesty, the capital signals investor confidence in the continued growth of the travel and alternative accommodation industry.

Yair Holtzer, VP of strategy at Guesty, said: “With PMCs competing for diverse consumers and travel personas seeking every accommodation under the sun, we are thrilled to offer additional distribution for our Guesty users through direct integration of YieldPlanet and the formation of the Guesty Distribution Hub.

“Guesty will offer direct integration with Hopper, Trip.com, Marriott Homes & Villas and Google’s suite of travel search products, joining our already impressive OTA integration with Airbnb, Booking.com, Vrbo, Expedia, Tripadvisor, Agoda and misterb&b.

“We will also maintain additional integrations through our valued partnerships. The product enhancements solidify Guesty’s status as the leading flexible property management platform,” he added.

Described as the first-ever “fully holistic hospitality distribution solution”, Guesty Distribution Hub ensures that customers will have access to hundreds of hotel and short-term rental distribution channels [booking engine, metasearch, OTA and GDS], along with integrated financial tools from one dashboard.

YieldPlanet CEO Claudio Limacher said: “Joining forces with Guesty marks an exciting new chapter for YieldPlanet, allowing us to strengthen and scale our revenue and channel management solutions. We will continue to grow YieldPlanet and will now offer direct distribution from within Guesty’s platform, offering their clients exciting new opportunities to grow and expand their businesses.”

Amiad Soto, co-founder and CEO of Guesty, said: “YieldPlanet’s technology, expertise, R&D team and hotel focus were a natural fit to join the Guesty family and continue our long-term goal to become the one-stop shop for the hospitality and short-term rental ecosystem. YieldPlanet’s technology within the Guesty platform, offers best-in-class revenue management, along with its price optimiser product for hotels.

“Our customers now have access to the widest distribution options on the market from one single dashboard,” he added.