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Hostaway launches upsells feature tool

Canada: All-in-one vacation rental management platform Hostaway has revealed an update of its Guest Portal, enabling property managers to upsell to guests before and during their stay.

The new functionality aims to help clients stay competitive, drive revenue and deliver best-in-class stays.

As a result, all PMS and channel manager clients will be able to add custom upsells for guests through the proprietary Hostaway dashboard. These can include offering early check-in or late check-out, pet occupancy fees, mid-stay cleaning, tickets to local attractions or excursions, and pre-ordered items like hampers or ski rentals.

Payment for the services is collected from the Guest Portal and can be set as a flat fee or percentage of the reservation amount. The entire process is fully automated.

Hostaway estimates that the upsells have, on average, $250 additional revenue potential per stay. Since the beta launch of the service in January, Hostaway customers using upsells claim to have already received $224 per reservation.

Josh Loe, chief customer success officer at Hostaway, said: “Costs for property managers and property owners are all on the rise, putting a squeeze on profit margins. Simultaneously, the demand for an exceptional guest experience continues to grow, with competition heating up to secure good reviews and repeat bookings.

“Our upselling tool will help customers ease the strain on those margins by generating revenues from services they largely already provide,” he added.

Maria Lopez Duran, VP of product at Hostaway, said: “We’re delighted to introduce this significant update to our platform to help property managers compete for occupancy and secure repeat guests. All tools available via Hostaway aim to improve the user’s bottom line, from saving time by automating tasks to driving direct bookings through our website builder.

“No other PMS or channel manager on the market currently offers this service,” she added.

In 2022, Hostaway launched a website builder, fully-customisable rental agreements, and centralised financial reporting. The company also announced integrations with nine booking channels, including Homes & Villas by Marriott International, Hopper and Amadeus.

Isha Borkar

Isha joined IHM in January 2023 as a multimedia reporter. She has a master's in International Journalism from the City, University of London. Isha would like to develop herself as a multimedia reporter in the United States. She enjoys learning new languages, cooking, and reading in her free time. She looks forward to uncovering new stories around the world.