US: Short-term rental analytics firm AirDNA has announced the appointment of economist and lodging expert, Jamie Lane, to the position of vice president of research.
During his time as senior director of research for CBRE Hotels, Lane led all aspects of research, forecasting and data intelligence. He has carried out extensive research on the determinants of hospitality demand and created models for profit, average daily rate, supply and demand forecasting.
Lane has also published several studies, using AirDNA data, on the rise and proliferation of the short-term rental industry and its impact on the overall lodging industry.
He said: “AirDNA has been the gold standard for short-term rental data for the industry. Consumer preferences are changing and it’s thrilling to be at the leading edge of research into how the industry is evolving.”
AirDNA’s joint report with hotel data firm STR confirmed that vacation rentals are weathering the storm better than hotels as key differentiating features of vacation rentals; supply in more rural areas, entire home listings, space and full service amenities make them the safer choice for guests amidst the pandemic.
With AirDNA’s data tracking changes globally and Lane’s experience in the field, AirDNA’s customers will have access to state-of-the-art tools, insights and research reports for hoteliers and vacation rental managers to quickly adapt to the changing travel behaviours.
As the travel industry navigates its way through pandemic surges, awaiting a full recovery contingent on a vaccine, data is at the forefront for those looking to understand and adapt in this volatile environment.
Lane said: “I’m looking forward to helping our clients leverage AirDNA’s extensive database to identify opportunities, better manage their existing assets, and further their understanding of today’s trends and where we think the industry is heading.”
AirDNA CEO Scott Shatford said: “Data is only as valuable as the stories you can extract from it and we are excited to welcome Jamie to advance our thought leadership capabilities. After collaborating with Jamie over the past four years, I found him to be the most gifted data-driven storyteller in the business.”
AirDNA seeks to turn short-term rental data into strategic, actionable analytics. The company tracks the performance of ten million vacation rentals in 120,000 global markets to provide real-time market insights.