William Parry [Credit: Joivy]

Joivy grows UK team to support expansion plans

UK: Joivy, described as “Europe’s first platform to combine residential solutions with services for property owners and investors, has announced that William Parry has become its general manager for UK and Ireland, having previously been its short-term rental subsidiary ALTIDO’s CEO, with immediate effect.

Adela Padwal-Jurechova also joins the company as director of sales as Joivy prepares for an ambitious growth phase.

Parry founded ALTIDO in 2019 through a merger of four European short-term rental companies across four different countries, before becoming CEO in 2021. Over the next three years, the company went through a period of growth, increasing its portfolio to over 1,000 properties and 700 pop-up hotel rooms in more than 20 cities.

In 2022, he guided ALTIDO through an acquisition by DoveVivo, the largest co-living brand in Europe. The two companies combined, along with France’s Chez Nestor, became one of the largest property management companies on the continent, operating in 15 cities with a portfolio of over 10,000 beds.

Now united under one brand ‘Joivy’ following a brand and identity refresh in November, the company has announced a record breaking year for revenue in 2023, when turnover tripled in just two years.

Parry said: “Being involved with a brand and watching it grow from the ground up into a multimillion pound enterprise has been the most incredible experience. The STR landscape has changed significantly since I started back in 2019 and continues to evolve as the sector branches out into different verticals from coliving to castles.

“I am looking forward to putting all of my focus and energy into cultivating my home markets. I will be overseeing performance and identifying new opportunities for growth, as well as building and maintaining important relationships within the industry,” he added.

Adela Padwal-Jurechova joins Joivy as director of sales in the UK as the company looks to capitalise on increasing residential rental markets by expanding its offering into coliving, coworking, vacation travel and build-to-rent [BTR] spaces. Having worked in the hospitality industry for more than two decades, Padwal-Jurechova brings a significant amount of experience and knowledge to the team.

With a portfolio of half a million square metres in 50 European cities and a total value estimated at approximately €2 billion, Joivy reached around 2,000 owners last year and hosted over 200,000 customers across a total of 4,000 assets.

The company also has ambitious plans in 2024, including further real estate investment support, a strong push in the UK and Portugal on the coliving sector, and entry into the French short-term residential market.

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