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US: STR market intelligence platform Key Data has partnered with automated performance marketing platform BookingsCoud.
BookingsCloud utilises property data, trends and AI-driven data to identify high-potential properties and automate marketing content to help drive direct bookings for property managers.
Through the partnership, BookingsCloud will be able to connect with Key Data’s market intelligence to provide real-time marketing campaigns that reflect adjustments to demand signals, availability and booking behaviours.
Key Data and BookingsCloud said that the partnership aims to fill a gap in the market for property managers who they claim are facing increasing pressure to grow direct revenue.
Jason Sprenkle, ceo of Key Data said: “Key Data helps operators understand how their markets are truly performing and where demand is shifting.”
“Our partnership with BookingsCloud allows that intelligence to flow directly into demand generation, aligning marketing decisions with real market conditions and automatically directing spend to where it’s most likely to perform,” said Sprenkle.
Highlights:
- Key Data has partnered up with BookingsCloud.
- The partnership will allow BookingsCloud to access Key Data’s market insights.
- This move enables BookingsCloud to help power automated marketing that aligns closely with real market conditions.
- Both companies claim that this will help property managers boost revenue through direct booking channels as opposed to OTA bookings.
