Lodgea receives seven-figure investment in seed funding

Germany: Munich-based software-as-a-service startup Lodgea has received a “seven-figure” investment in seed funding.

The round was led by investors from the Baystartup investor network, including the Müller Medien corporate family and DTM Deutsche Tele Medien GmbH.

Lodgea, which works with hotels, hotel chains holiday apartments, tourism organisations, airlines and travel agencies, says that it is intending to use the fresh investment to fuel its international expansion across Europe and into North America.

Its software works to support direct marketing on the Internet and enable accommodation providers to set up their own booking and marketing solution with little hassle.

Ricarda Kies, co-founder of Lodgea, told Munich Startup: “So far, there have been no solutions for direct marketers in the travel sector that combine multi-lingualism, multiple currencies, scalability and integrated marketing automation to generate traffic. We are closing this gap with Lodgea and are very pleased that we can establish ourselves in the market with the support of our investors and work together on our vision.

“What Shopify is to retailers, Lodgea is to marketing in the hospitality and short-term rental segments,” she added.

Michael Oschmann, CEO of Müller-Medien and investor in the Baystartup investor network, said: “With Lodgea, we are adding another member to our corporate family, which makes an important contribution to the creation of new marketing channels and products in the digital world and further complements our network of and for medium-sized companies. The extensive and long-term experience of the founding team and, last but not least, their enthusiasm and conviction about the market fit of the product also promoted the decision to work together.”

Dr. Carsten Rudolph, managing director of Baystartup, said: “Founders have contact opportunities with hundreds of business angels and institutional investors through our investor network. The seed financing round for Lodgea is a good example of how important the targeted matching of startups and suitable investors is.

“Lodgea’s investors bring a lot of experience with them for future market success and further growth. As a result, both sides benefit from this,” he added.