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US: Marriott International has terminated its licensing agreement with Sonder Holdings, originally signed in 2024, due to a default from Sonder.
More than 9,000 Sonder units were expected to join Marriott’s portfolio by the end of 2024, with approximately 1,500 units to join its system in the future.
Now, Marriott has said the agreement is “no longer in effect due to Sonder’s default”. Sonder is no longer affiliated with Marriott Bonvoy, and Sonder properties are not available for new bookings on Marriott’s channels.
Marriott said its immediate priority is “supporting guests currently staying at Sonder properties” and will be contacting guests who booked directly through its channels. The company has encouraged those which have booked through third-party platforms to contact those organisations directly.
As a result of the termination, Marriott has adjusted its net rooms growth for 2025, which is now expected to approach 4.5 per cent – a reduction of about 45 basis points.
Highlights:
Marriott has reduced its 2025 net rooms growth forecast to around 4.5 per cent.
Marriott International has terminated its licensing agreement with Sonder Holdings due to a default from Sonder.
The deal, signed in 2024, was expected to add more than 9,000 Sonder units to Marriott’s system, with 1,500 more planned for future integration.
Sonder is no longer part of the Marriott Bonvoy programme, and its properties are no longer bookable through Marriott channels.
