US / UK: Marriott has introduced a pilot offer whereby guests booking rentals on Homes & Villas by Marriott International [HVMI] can also experience amenities at nearby Marriott Bonvoy hotels.
The offer will only be available across three destinations – Monterey, California, USA; London, UK; and Punta Mita, Mexico. It will run from 4 October to 31 December and if the pilot is successful, additional hotels can participate in the program.
Some of the hotels already on board the program include Monetary Marriott, the St. Pancras Renaissance Hotel London, and The St. Regis Punta Mita Resort. Each hotel can provide select offers for HVMI guests.
For example, the executive chef a Monterey Marriott will be on hand to create and deliver an exclusive dining experience at the home rental property. HVMI guests will also be offered discounts on valet parking and dining at the hotel.
Guests which make use of the offer during the pilot period will be able to earn Marriott Bonvoy points to put toward future stays or experiences at both hotels and home rentals.
According to reports, HVMI increased its inventory by eight times its launch size in the first 20 months, aided by an aggressive sign up drive for property manager partners. Meanwhile, Skift claimed that the platform restricted some managers from working with hotel competitors such as Hyatt and Hilton.
Before launching Homes & Villas in 2019, Marriott’s original home-sharing venture was a pilot program a year earlier, known as Tribute Portfolio Homes.
The home-sharing pilot, which included Paris, Rome, Lisbon and London, allowed travellers to choose from more than 340 properties across four European markets with the opportunity to earn and redeem points across Marriott’s award-winning loyalty platform, including Marriott Rewards and Starwood Preferred Guest [SPG].
It followed a five-month pilot earlier that year in collaboration with the now-defunct London-based property management company Hostmaker.
Further information about Marriott’s ‘Best of Both’ offer can be found here.