US: Marriott Vacations Worldwide, a collection of upper-upscale vacation ownership programmes with a portfolio of timeshare resorts and vacation homes, is introducing Abound by Marriott Vacations, a new owner benefit and exchange programme, which is set to debut this summer.
With spend on leisure travel projected to reach $1.7 trillion by 2027 according to Deloitte, the new programme is designed to offer more destinations and additional brands and choices to a broader range of travellers, especially millennials, which represent almost a quarter of the company’s first-time vacation ownership buyers.
Abound by Marriott Vacations provides access to over 90 vacation club resorts across Marriott Vacation Club, Sheraton Vacation Club and Westin Vacation Club, as well as more than 8,000 Marriott Bonvoy hotels, 2,000 vacation homes, and 2,000 experiences, such as cruises, guided and culinary tours, events and outdoor adventures through premier exchange partner Interval International.
John E. Geller Jr, president of Marriott Vacations Worldwide, said: “We are incredibly excited to debut Abound by Marriott Vacations, which is our gateway for enrolled vacation Owners to embark on exceptional travel adventures around the globe, helping them make a lifetime of meaningful vacation moments with those they care about most.”
In the lead up to the official launch of Abound, the company previewed a video to help create the sense of excitement that comes when planning an incredible vacation experience.
At the time of the launch itself, travellers will be able to visit a new website featuring an overview of available experiences, information on the benefits of vacation ownership, features of each resort, and a blog with travel tips and ideas.
Marriott Vacations Worldwide’s portfolio includes more than 120 vacation ownership resorts and 700,000 owner families, while it also operates exchange networks and membership programmes with close to 3,200 affiliated resorts in 90+ countries and territories.
Last year, the corporation announced that it was buying Welk Resorts, of the largest timeshare companies in North America, for approximately $430 million, including an estimated 1.4 million MVW common shares.