UK: Michael Paul Holidays has acquired Caravan Sitefinder, an online portal for caravan, camping and holiday parks across the UK.It bought the site from from Tribalogic, developers of holiday park property management system Bookster, for an undisclosed sum.
Attracting almost a million visitors a year, Caravan Sitefinder will benefit from “a major investment package to further reinforce its value to consumers and park businesses”.
CEO Michael Paul says the company will introduce an online booking facility to create the largest park holiday sales platform in Britain.
Established just over 25 years ago, Caravan Sitefinder lists and describes over 6,000 parks variously providing holiday homes to rent and to buy, plus those offering touring pitches.
It will operate in tandem with online holiday property website Michael Paul Holidays, based in Bristol.
“This acquisition is destined to be a game-changer for parks and consumers, and comes at a point when UK staycations are enjoying a massive renaissance,” said Paul. “Park businesses realise that in order to secure their fair share of this booming market, they must achieve as high an exposure as possible to prospective customers. Our two platforms, Caravan Sitefinder and Michael Paul Holidays, now make this an economically realistic goal for park enterprises of all types and sizes.
“As well as providing holiday parks with strong online presence, our two sites offer a high quality environment for owners and operators to market their products. From the customer’s perspective, they will now be able to search, compare and book their stays or holiday home purchases based on an unparalleled resource of up-to-the-minute data. The synergy between these two websites means that the whole is greater than the sum of its parts, and we see a very exciting future for everyone involved,” he added.
“All the indications are that 2021 will be a staycation year like no other, and that many more Britons than ever will be shunning foreign travel and committing to a UK holiday. Their expectation will be to go online to research and book their stay in an easy, seamless and professional manner – which is just the experience we will be delivering,” concluded Paul.