Natural Retreats acquires 360 Blue

US: Luxury vacation rental management firm Natural Retreats has announced its acquisition of Florida-based 360 Blue.

360 Blue is the premier vacation rental management operator in the Emerald Coast region.

The company offers properties in a variety of popular Florida destinations, including Watercolor, Watersound, Rosemary Beach, and Destin. 360 Blue has also expanded into the Colorado area, acquiring properties in ski destinations such as Breckinridge and Vail.

Natural Retreats will bring in former 360 Blue CEO Ashley Horseley as Senior Vice President, due to her building of the business and team. She will retain leadership responsibilities for day to day operations.

Horseley said: “I am incredibly excited to be joining forces with the Natural Retreats team and brand. The company and its leadership embody the kind of commitment to excellence, service, and culture that has played such an important role in the success of 360 Blue over the last twelve years. We will begin this next chapter together, working to set the standard for luxury vacation rentals throughout the U.S.”

This brings the total homes offered by the company to over 1,500. It offers residences in over 17 vacation destinations across the US, including Palm Springs, Aspen, Park City, Big Sky, Lake Tahoe, Sea Islands, and Florida’s Emerald Coast.

Chris Holden, CEO of Natural Retreats, said: “We are thrilled to welcome the 360 Blue team, their guests, and their homeowner partners into the Natural Retreats family. They are true industry leaders in vacation rental management, known for the exceptionally high levels of service and care they deliver, and have earned a well-deserved reputation for being the best in the Emerald Coast region. Their reputation for excellence is known throughout the industry, well beyond their borders.”

Natural Retreats will continue offering its high quality, luxury services to the former 360 Blue properties. The addition places Natural Retreats as one of the US’ leading national vacation home brands.

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