NAVIS acquired by private equity-backed Revinate

US: Direct booking hospitality tech platform NAVIS has been acquired by hotel guest marketing platform Revinate, which is backed by private equity firm Serent Capital.

The combined company, which will be called Revinate, will focus on leveraging a robust guest data backbone to power strong direct booking conversion across both online and offline channels, and form “one of the largest and most innovative providers of direct revenue-generating solutions in the industry” in the process.

Oregon-based NAVIS aims to help hospitality professionals in the vacation rental and hotel industries by creating a platform that aligns reservations, revenue management and marketing to help guests and make more profits.

The combined company will create an end-to-end booking platform for hoteliers and guests, serving almost 8,000 hotels.

Lance Fenton, partner at Serent Capital, said: “NAVIS and Revinate are two platforms that provide a tremendous amount of value to their customers. By tightly integrating Revinate’s leading guest data platform with NAVIS’ leading voice channel conversion platform, we see the opportunity to bring exceptional direct booking performance to the hospitality industry.”

Marc Heyneker, co-founder and CEO of Revinate, said: “I am very excited to announce the acquisition of such a complimentary business as NAVIS. Together, we expand our data-driven guest platform that enables hoteliers to generate scalable direct revenue and profits through end-to-end guest life cycle interactions that cover the complete guest journey.”

NAVIS CEO Kyle Buehner said: “By joining forces, NAVIS and Revinate will become a true hospitality tech powerhouse uniquely positioned to help hoteliers drive high ROI and increased profits from the combined solution. The culture, care for customers and values at Revinate are almost identical to NAVIS, so I am confident this will bring growth and new opportunities for our employees and our customers.”

Buehner will retiring from the company and transition responsibility to Heyneker.