Operto releases hospitality tech trends whitepaper

Canada: Operto Guest Technologies, a provider of smart devices and connected technology for the global hotel, vacation and short-term rental industries, has surveyed more than 200 hospitality providers for a new whitepaper on The State of Tech-Enabled Stays from 2021-2023.

The report highlights five clear trends shaping hospitality technology:

  1. 86 per cent of hoteliers and short-term rental providers identify operations automation as a top priority – tech is leading hospitality recovery

  2. 76 per cent of hoteliers plan to reduce front desk staff significantly in the next 12 months – tech is reinventing the hotel front desk

  3. 34 per cent plan on investing 11-25 per cent more in keyless and automated tech in next two years – operators plan to invest in tech whilst maintaining profit margin

  4. Half of all operators surveyed said guests either expect or prefer an automated, contactless check-in – expectations have changed for the long-haul

  5. 48 per cent said guests expect keyless door entry – contactless access a priority but guests starting to expect other types of connected tech

Tech adoption has accelerated over the past year and these results confirm that operators are responding to guest expectations of contactless tech with 86 per cent of operators prioritising automating their operations. Keyless entry emerges as a key guest demand and 76 per cent of hoteliers will replace the front desk with connected tech options in the future.

As travel opens up again, Operto CEO Steve Davis predicted: “Technology will be an absolute necessity for any hospitality business looking to stay competitive. The companies that make the switch will ultimately deliver the most memorable and pleasing guest experiences, with joined-up, customer-centric technology that changes with guest behaviours, habit changes, and post-Covid expectations.

“The travel industry has faced a major crisis over the last 12 months, but many operators have also used this time to re-boot and invest in technology partners that help to deliver exactly what the guest wants,” he added.