Plum Guide
[Credit: Plum Guide / ONDA]

Plum Guide partners with private network ONDA

UK: London-based curated home rental collection Plum Guide has announced a collaboration with private community network ONDA to “pioneer” ‘hybrid hospitality’ in the short-term rental segment.

ONDA’s portfolio of places and private spaces will provide Plum Guide customers with access to some of the most desirable and exclusive members’ clubs, creative workspaces and curated events around the world.

The collaborative move comes as a result of the seismic shift in the reshaping of the travel ecosystem since the pandemic, driven ultimately by the Plum Guide guest experience, it says.

Needs and preferences have changed dramatically of late, taking cues from the new ‘nomadic’ kind of traveller, and demand for ‘must haves’ such as dynamic living spaces, in-home gyms, robust workspaces and fridge-fill services are redefining the accommodation landscape.

As the trend continues to gain traction for the discerning traveller, Plum Guide plans to lead the way by offering guests a work, play, and stay experience like no other.

In conjunction with any booking made by 31 May, Plum Guide guests will receive a one-month complimentary membership to ONDA that can be redeemed until 30 September. With this membership, guests will have the opportunity to explore an array of creative workspaces, exclusive events and leading members’ clubs as they move about in over 75 destinations, such as London, Milan, Barcelona, Lisbon, New York and Los Angeles.

Plum Guide’s offer and partnership with ONDA will officially go live from 2pm today [8 March].

As Plum Guide’s evolving hybrid model matures, the company will continue to innovate and adapt its proposition to suit the changing needs of discerning travellers, while also planning to expand its ‘value-added’ offering with partners from across the service industry.


● Over the past six months, the median length of stay has increased from five days to 10 days [a 50 per cent increase].

● The average length of stay for bookings in city destinations such as Lisbon, known as a key location for digital nomads, has increased by 150 per cent.

● Enquiries for a ‘work from home’ setup at Plum Guide properties have increased by 38 per cent. This includes requests for strong wifi connectivity, desk space or a home study.

● Plum Guide MatchMakers anecdotally share that demand for ‘add-on’ luxury services, such as in-home wellness, grocery delivery, in-home chefs and concierge services, is on the rise.

Founded in 2016 and claiming to be the first travel platform to “cut the crap” in the vacation rental market, Plum Guide is now present in more than 500 locations across 29 different countries. Experts meticulously vet every Plum Guide home that is available to rent, selecting only the best homes in each location [across three categories].

Last February, the company extended its Series B funding round to raise a total of $31 million [£23 million]. The round was led by venture capital firm Beringea, with support from existing investors, including Talis Capital, Hearst Ventures and Latitude [LocalGlobe].

Meanwhile, ONDA’s carefully fostered, growing community of members can currently visit 250 private clubs and spaces in 75 different cities and destinations across five different continents.

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