US: AI-powered real estate technology and investment company, reAlpha, has announced the commercial launch of GENA, formerly known as BnBGPT, a new tool that enhances residential property listings in multiple online real estate marketplaces through the integration of personalised generative AI descriptions.
In an increasingly competitive residential real estate market, property owners, agents and managers are seeking innovative technology solutions to support their businesses and drive positive outcomes. As such, reAlpha has developed GENA, which leverages reAlpha’s industry knowledge and generative AI technology to enhance or create property descriptions.
reAlpha CEO Giri Devanur said: “Introducing GENA advances our long-term strategy to deliver transformative real estate AI solutions that have the potential to redefine the broader real estate landscape. With GENA, we were able to synergise our existing proprietary AI model with the latest advancements in large language models to create a groundbreaking product that meets the need of a large and growing market.
“In addition to our organic growth initiatives, we are also evaluating potential strategic acquisitions to enhance our capabilities,” he added.
GENA is capable of crafting descriptions that accurately reflect the unique characteristics of each property, allowing residential real estate owners and investors to save time, achieve differentiation, and facilitate entry into the market. GENA caters to a diverse spectrum of real estate needs, serving short-term rentals, long-term rentals and residential sales.
Whether a property is included in marketplaces such as Airbnb, Vrbo, Zillow, Realtor or MLS, GENA can tailor detailed descriptions for each platform, as applicable.
reAlpha COO Jorge Aldecoa said: “Our AI has analysed an incredible amount of data tied to property listings, giving us valuable insights into what works and what doesn’t. By revolutionising the property description creation process with AI, we are helping GENA’s end-users bolster their prospects for success by keeping pace with the evolving market and ensuring their listings captivate their desired audiences.”
To celebrate the commercial launch of GENA and the announcement of its public listing last week, reAlpha’s executive team will ring the NASDAQ Stock Market closing bell this afternoon [1 November].