RedAwning
RedAwning has acquired Awning.com [Credit: Awning.com]

RedAwning buys Awning.com to set new standards for STRs

US: RedAwning, a marketing, distribution, reservations and hospitality platform for short-term rentals, has announced the acquisition of real estate investing company Awning.com. 

The acquisition merges two complementary solutions and combines their client bases and operational teams, as RedAwning seeks to set a new standard in the vacation rental marketplace.

As a result of the transaction, Awning.com clients will gain access to RedAwning’s marketing resources and distribution channels, enhancing the visibility and profitability of their rental offerings. The Awning.com team and client base will also gain access to platform solutions that are designed to automate and improve the entire guest journey.

Tim Choate, CEO of RedAwning, said: “We are delighted to join forces with the impressive team at Awning and expand our platform to include a remote full service management option for homeowners. We anticipate seamless transitions for all of the current Awning clients as we hired the team from Awning too, and are excited to make available a remote service option for individual homeowners that complements RedAwning’s industry leading marketing and distribution solutions.”

Shri Ganeshram, founder and CEO of Awning.com, said: “Transitioning to RedAwning’s umbrella allows us to leverage a broader array of resources, tapping into their established leadership and innovative platform to elevate the service we provide to hosts across the board.”

Founded in late 2019, Awning.com began with its roots in real estate investment, and has gradually evolved to specialise in vacation rentals driven by client demand for full-service management solutions.

With a mission to make real estate investing more accessible, Awning.com wants to provide the best platform to find, analyse, buy, furnish and manage short-term and long-term rental investments.

RedAwning says that the acquisition will not only expand its capabilities but reinforce its commitment to providing a best-in-class service and results for vacation rental owners and property managers, as well as independent hotels, resorts, inns and B&Bs.

It also represents RedAwning’s first major purchase since acquiring channel manager Lexicon Travel Technologies for undisclosed terms in November 2022. It acquired the channel management technology of Lexicon, which was one of the largest channel managers in the United States at the time, serving 125 clients and 16,000 units.

Prior to that, the company also bought property management service Leavetown Vacations [and its Jetstream distribution platform], as well as Blizzard Internet Marketing, which it later sold to revenue management solution Beyond.

RedAwning also debuted as an accommodation provider for Hyatt’s new Homes & Hideaways platform, which launched in October last year.

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