US: Vacation property booking platform RedAwning has acquired Leavetown Vacations, a vacation rental distribution and channel marketing solution for multi-unit properties, and its Jetstrea, connectivity solution.
RedAwning says the acquisition moves it “into a leadership position for marketing and distribution of multi-unit properties to leading vacation rental websites, including Airbnb, HomeAway, VRBO and TripAdvisor, as well as leading OTAs such as Booking.com and Expedia”. RedAwning also expands its proprietary network with the addition of Leavetown.com, opening up RedAwning’s full suite of services to hotel companies using platforms such as Synxis, TravelClick, Availpro, and Yieldplanet.
“This is a great opportunity for RedAwning to strengthen our position in the industry and expand our reach into the multi-unit boutique hotel and resort sector,” said RedAwning CEO Tim Choate. “We can provide connectivity of more traditional lodging to more alternative channels, further blurring the line between traditional and alternative and changing the way travellers choose accommodations. Leavetown has followed a very similar model and approach to RedAwning, except with a focus on multi-unit inventory, and our visions and people are so complementary that this acquisition was really a perfect fit for both companies. We are ready and excited to partner with the team at Leavetown to rapidly scale the marketing opportunity for aparthotels, condo buildings, corporate housing and resorts throughout our network.”
“When we first talked to RedAwning, we were immediately excited by their vision and how they were on the same pathway as us, but just years ahead in their plan. We knew the best way we could achieve our own vision for our team and clients was to join forces, and we can’t wait to get started together,” said Mike Liverton, CEO of Leavetown Vacations.
RedAwning Group lists more than 140,000 properties in over 10,000 destinations, all instantly bookable with a common set of terms and services. The RedAwning Network then distributes those properties as the largest single US supplier to every major travel website, including Booking.com, Expedia, HomeAway/VRBO, TripAdvisor, and Airbnb. RedAwning also operates a number of exclusive vacation property booking websites, including Perfect Places, VaycayHero, TravelPro Rentals, and RedAwning.com. The company is rapidly growing and backed by Silversmith Capital Partners.