RedAwning announces new high-end photography programme

US: Short-term rental platform RedAwning has announced a partnership with creative community Meero to provide high-definition, enhanced photography for its properties.

The photography solution will be provided to participating homeowners free of charge.

Participating property owners on RedAwning can schedule in a time for these new photographs to be taken, which will be optimised for highest SEO results and high quality visual style. Estimates say properties will expect 20 per cent higher booking rates when their old photos are replaced with the professional photos.

Tim Choate, founder and CEO of RedAwning, said: “High quality photography is the key to attention and bookings for vacation properties, so we are delighted to integrate the best-of-breed photography solutions of Meero which are now available for RedAwning properties throughout the US.”

RedAwning’s 2020 has been full of a variety of partnerships, adding to the services its platform provides. The group partnered with PriceLabs this march to provide a “smart pricing solution” and sold Blizzard Internet Marketing, which they had acquired in 2018, to Beyond Pricing in late June.

Meero was founded in 2016 as a platform for photographers, helping them with creative duties such as post-production, and freelance requirements, such as invoicing and client prospecting. The company also provides educational access to skill-building tutorials, gives access to CRM systems, and creates social networks for photographers to connect and improve their careers.

Julien Zakoian, CEO North America & CMO of Meero, said: “We are delighted to partner with RedAwning for photography solutions.  Meero has deeply partnered like this with only the top companies in the industry for performance and quality, and we are excited to be working with RedAwning.”