Roompot and Break Away Concepts launch Cuber

The Netherlands: Holiday park provider Roompot and Break Away Concepts have joined forces to launch their new millennial-focused holiday concept, Cuber.

Cuber is expected to open its first 30 luxury design Outdoor Suites this year, despite the shadow of the Covid-19 pandemic, at the foot of the Home Veluwe National Park in Gelderland, as well as at least four other locations in the Netherlands.

Catering especially to millennials [born between 1980 and 2000] who plan to vacation with at least two people, Cuber is described as a “new holiday experience” which offers the individual service of a design hotel and the freedom of a holiday home in the height of the countryside.

Personal local guides will be on hand to help guests 24/7 via the Cuber app and enhance their stay by providing knowledge about the area and details about booking meals throughout the day. Facilities typically found at holiday parks but not commonly associated with millennials, such as receptions and playgrounds, will not be found on Cuber sites.

Cuber Outdoor Suites will be open to bookings exclusively on the Roompot website within six weeks, with the holiday park provider aiming to open at least four more locations within the next five years of its launch phase.

Private equity firm KKR acquired the company for a reported $1.12 billion [€1 billion] from PAI Partners last June, and pledged to assist Roompot with its ambition to become a “leading pan-European operator” in the vacation space.

Break Away Concepts brand Cuber is targeting creating new and innovative leisure concepts for niche target groups, including the millennial segment. Break Away Concepts also recently launched its glamping brand – Glamp Outdoor Camp – which will be available in more than six different locations from the start of the next holiday season.