Qurios CEO Jeroen Postma said: “In recent years, we have worked hard on the development of beautiful holiday parks at unique prime locations, where service is central and guests like to return. The unprecedented digital strength of market leader Roompot and the perfect integration of the beautiful Qurios parks in a high-quality offer will give our existing parks a major boost and our planned developments lead to a success.
“We are therefore very happy that Roompot is supporting Qurios and thus guarantees a bright future for our parks and our staff. Together with my team, I will be able to focus on my passion in the future; the development of new leisure concepts and projects,” he added.
Roompot CEO Jurgen van Cutsem said: “The management of Qurios has opened very beautiful holiday parks in recent years that perfectly match the recent parks and resorts that we opened or will open with Roompot. Sometimes we even worked with the same architects.
“The four Qurios parks in the Netherlands are a nice addition to our unrivalled coastal offering. In addition, the planned projects of Qurios in the Netherlands, France and Portugal are completely in line with our ambitious growth plans in Europe.
“I would like to thank Jeroen Postma and his team for the work done and wish them every success in the realisation of their further projects,” he added.
Just before the summer holiday season, Roompot grew out its existing offering of more than 150 parks by purchasing the portfolio of outdoor adventure and holiday park, Pagedal, located in the northern city of Groningen.
The company is also aiming to expand its offering with at least seven new parks and resorts in 2021.
These look set to include:
- 74 beach villas at Hoek van Holland
- Duinresort Dunimar
- 90 beach houses in Julianadorp, North Holland
- The VeerseKreek on the Veerse Meer in Zeeland
- A new ecological park on the Markermeer in Wijdenes, North Holland
- A new park in Someren, North Brabant
- A new nature park in Eksel, Belgium
Earlier this year, private equity firm KKR bought Roompot from European private equity firm PAI Partners for a reported $1.12 billion [€1 billion], though the financial terms of the deal were not officially disclosed.
In a statement on its website, Roompot said the acquisition of Qurios “demonstrates KKR’s commitment to support strategic mergers and acquisitions by the leading holiday park provider”.
In 2019, Qurios provided 270,000 guest nights across its four locations in the Netherlands, mainly for Dutch [49 per cent] and German [45 per cent] guests. In 2020, three Qurios parks were named in booking portal Zoover’s top ten “best holiday parks in the Netherlands”, and all of its locations have a Golden GreenKey certification, the highest attainable.