Roompot continues expansion with Qurios acquisition

Netherlands: Dutch vacation parks company Roompot has announced it has acquired competing Dutch holiday park provider Qurios and its portfolio.

Amsterdam-based Qurios, which was founded in 2015, has four existing parks in its portfolio, as well as five new Qurios projects that are being planned in the Netherlands, France and Portugal.

According to Roompot, the largest supplier of holiday homes in the Netherlands, the additional park will still come under the Qurios label but be listed via its own channels.

In a statement, Roompot said that the current management of Qurios would “from now on concentrate on concept and project developments in the leisure industry”.

Qurios has undergone significant expansion since its founding five years ago.

Its existing parks are typically situated on the Dutch coast, with four sites on Ameland, in Bloemendaal aan Zee, Zandvoort and on the Grevelingenmeer, and it is working to open two new parks in Callantsoog in North Holland and Gulpen in South Limburg. Three more parks in the Netherlands, France and Portugal remain in the pipeline.

As Europe’s second largest provider of holiday homes, Roompot said it expected that the 366 holiday homes and accommodations in Qurios’ portfolio would be available to book on its website and through its official channels from 1 October.

Following the acquisition, Qurios’ 90 or so employees will continue to work at their existing sites, while its marketing department staff at the head office in Amsterdam will be joining Roompot.

Qurios CEO Jeroen Postma said: “In recent years, we have worked hard on the development of beautiful holiday parks at unique prime locations, where service is central and guests like to return. The unprecedented digital strength of market leader Roompot and the perfect integration of the beautiful Qurios parks in a high-quality offer will give our existing parks a major boost and our planned developments lead to a success.

“We are therefore very happy that Roompot is supporting Qurios and thus guarantees a bright future for our parks and our staff. Together with my team, I will be able to focus on my passion in the future; the development of new leisure concepts and projects,” he added.

Roompot CEO Jurgen van Cutsem said: “The management of Qurios has opened very beautiful holiday parks in recent years that perfectly match the recent parks and resorts that we opened or will open with Roompot. Sometimes we even worked with the same architects.

“The four Qurios parks in the Netherlands are a nice addition to our unrivalled coastal offering. In addition, the planned projects of Qurios in the Netherlands, France and Portugal are completely in line with our ambitious growth plans in Europe.

“I would like to thank Jeroen Postma and his team for the work done and wish them every success in the realisation of their further projects,” he added.

Just before the summer holiday season, Roompot grew out its existing offering of more than 150 parks by purchasing the portfolio of outdoor adventure and holiday park, Pagedal, located in the northern city of Groningen.

The company is also aiming to expand its offering with at least seven new parks and resorts in 2021.

These look set to include:

Earlier this year, private equity firm KKR bought Roompot from European private equity firm PAI Partners for a reported $1.12 billion [€1 billion], though the financial terms of the deal were not officially disclosed.

In a statement on its website, Roompot said the acquisition of Qurios “demonstrates KKR’s commitment to support strategic mergers and acquisitions by the leading holiday park provider”.

In 2019, Qurios provided 270,000 guest nights across its four locations in the Netherlands, mainly for Dutch [49 per cent] and German [45 per cent] guests. In 2020, three Qurios parks were named in booking portal Zoover’s top ten “best holiday parks in the Netherlands”, and all of its locations have a Golden GreenKey certification, the highest attainable.