US: “Elevated RV and glamping destination” brand, Camp Collective, is set to launch in prime destinations and urban locations around the United States this year.
The new branch of Missoula-based firm Q Hospitality Management has been established in recognition of the burgeoning interest in recreational vehicle [RV] travel and it is setting its sights of becoming a leading system of high-end RV resorts in the coming years, as well as bringing a “different dynamic and unique experience” to the RV and glamping destination parks space.
Founder Quentin Incao, who holds more than 33 years of experience in operating and managing high-end independent hotels, told RV Business: “We started keeping an eye of the outdoor hospitality market about six years ago. We had some experience being the asset manager for a high-end glamping and RV park operations in Coos Bay, Oregon, called Bay Point Landing, and it was really the Four Seasons of RV destinations.
“We just weren’t finding anything in the current RV park and glamping market that was a true system of locations offering a high-end, elevated brand experience for RVers and glampers. There are several beautiful one-off locations, but a system of destinations just isn’t there.
“Camp Collective does outdoor hospitality differently. We’re disrupting the industry with tech-friendly and guest-centric solutions for taking work-life integration on the road.
“That means our destinations are perfect for both leisure travellers and digital nomads. Guests can relax and unwind, or plugin and get to work – all from the comfort of their RV or one of our glamping units,” he added.
Camp Collective expects to open two destination parks this year, although the locations have yet to be announced. It then plans to add another five park locations every year onwards.
Each Camp Collective site will feature a range of accommodations, including RV sites with full hook ups, and glamping units such as seasonal tents, cabins and renovated shipping containers, with the promise of the opportunity to “sleep under the stars”.
Incao said Camp Collective would appeal to the next generation of RV travellers who are seeking an “enhanced outdoor experience”, and is targeting prime tourist destinations including Yellowstone, Yosemite, Austin, Texas, and the Willamette wine country.
He said: “Our guests would be those looking for well-curated locations that are more detail-oriented than they may have experienced elsewhere.
“Camp Collective locations will be into the details of connectivity, landscaping, and food service, to name a few. We’ll create destinations where you are fee to choose whether you want to be connected or unplugged.
“We will be like Ace Hotels meets WeWork,” he added.
Looking ahead, Camp Collective is appealing for new investors to come forward to help the company realise its ambitions for the ‘elevated concept’ to operate at least 70 RV sites and add glamping accommodation. Incao is also reaching out to industry heavyweights such as Camping World CEO Marcus Lemonis with a view to bringing on new high-profile partners.
The company’s business model works by RV park owners leasing their park to Camp Collective or signing a management agreement rather than as a franchise as such. It is believed travellers will have the option of using reward cards, seasonal memberships or purchase their own campsite spaces at select locations for personal use.
Incao said: “We want to increase the number of our parks as fast as possible to secure our market share. This will be an elevated outdoor experience with an approachable price point. We’ll always be predominantly RV destination parks, with just a kiss of glamping.”
Those interested in keeping up-to-date with the latest trends in RV travel and glamping are being encouraged to sign up to ShortTermRentalz’ upcoming RockSTRz webinar next Tuesday 1 June [4pm BST] on ‘The great outdoors: Breaking new ground in the short-term rental sector’ [sponsored By PointCentral] – sign up at this link.