A session at the Scale Rentals Show in 2023 in Barcelona [Credit: Scale Rentals]

Inaugural Scale UK event launches this September

UK: The team behind the successful SCALE Rentals events in the global short-term rental industry have announced that the inaugural Scale UK event is taking place on 26-27 September 2023 at the America Square Conference Centre in London.

The highly-anticipated event is dedicated to UK holiday let operators with 20+ units to learn, network and discover the latest industry trends and insights.

Scale UK will bring together some of the brightest minds and industry experts in the short-term rental sector for two days of transformative dialogue and exploration focused on the holiday let and serviced accommodation market in Great Britain. 

Participants can expect a strong lineup of speakers, expert-led breakout sessions and workshops, and ample opportunities for networking. The event will address the unique needs and challenges faced by property managers of multi-unit rental portfolios and offer practical solutions to streamline operations and drive revenue.

Five confirmed Scale UK 2023 sessions include:

  • Navigating holiday let regulations: facing the challenges ahead

With the introduction of new licensing and proposed planning class for furnished holiday lets firmly on the government’s agenda, this is a panel session with four of the UK’s most proactive advocates fighting for fair regulation and best practice from policymakers. 

Panellists: James Foice, chief executive, Association of Serviced Apartment Providers [ASAP]

Fiona Campbell, chief executive, Association of Scotland’s Self-Caterers [ASSC]

Shomik Panda, director-general, UK Short-Term Accommodation Association [STAA]

Jason Living – The Property Expert, managing director, Argyle Square Properties

Jessica Gillingham [moderator], founder and CEO, Abode Worldwide

  • The TikTok takeover: Redefining marketing strategies in short-term rentals

Debunking the myth of TikTok being merely a youth trend. This session will delve into how TikTok can revolutionise marketing strategies for holiday let businesses and how to grow your brand and portfolio using video marketing.

Speaker: Dave Cordner, founder, Central Belfast Apartments, author, Airbnb coach

  • VAT for the short-term rental sector

TOMS: the acronym on the lips of the UK holiday let sector right now.

What does the first ruling in the Sonder case mean to us? What are the grey areas that are open to misinterpretation between HMRC and the short-term rental sector? And what about the future?

This is a session for holiday let and rent-to-rent operators who want to get clarification on some of the grey areas that are open to misinterpretation between HMRC and the short-term rental sector. 

Speaker: VAT partner and TOMS expert, Sue Rathmell, from MHA Macintyre Hudson

  • Workshop: 101 ways to boost your direct bookings in the next seven days 

Embark on a 40-minute book direct journey with actionable strategies and proven methods designed to turbocharge your direct booking results. This talk is not just a mere dissemination of theory but a comprehensive action plan aimed to revolutionise your business’s booking process.

Speaker: Mark Simpson, founder, Boostly

  • Scaling success: Unveiling the pros and cons of franchising and licensing

As an increasing number of operators see scaling their business via franchising or licensing as an opportunity for a fast track to growth, we dive into the details and ask those questions you really want to know and take a look at how valuable these businesses really are. 

Speaker: Richard Vaughton, rental adviser, Yes Consulting

SCALE co-founders, Damian Sheridan and Gianpaolo Vairo, and event director Steve Taggert, said: “The SCALE team is excited to host the first conference completely dedicated to professional property management companies navigating the short-term rental industry in the UK. Join peers and industry experts for an unrivalled event as we collectively address highly topical areas such as regulation, VAT, direct bookings, current market data trends and much more.”

For more information, including a detailed schedule and registration information, click here.

For a schedule of SCALE events around the world in 2023 – 2024, follow this link.  

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